Backlinks 2013

[meddie]

I'm curious, I've a good website optimized for SEO with great informative content, let's say on page SEO is 100% ready.

Now the big question is what is the best way for off page SEO.
Let's assume that I don't have a big cooperate budget, how can I get back links that will help me get a better SERP.

[ChillDot]

I'm curious, I've a good website optimized for SEO with great informative content, let's say on page SEO is 100% ready.

Now the big question is what is the best way for off page SEO.
Let's assume that I don't have a big cooperate budget, how can I get back links that will help me get a better SERP.

I think what google want is for you to create unique content that people are likely to link to, things such as infographics can be a good one if you are in the right business, or articles offering an insight that maybe people didnt know before.

However this is easily speculated upon but in some industries / companies just isn't possible. Its been said before but Joe the Plumber is going to struggle to build links to his website this way.

I think because of this link building is changing and becoming more and more industry specific ( although the guys that are good at seo will have been taking this approach for years ).

A blog seems to be a good way to go, providing information about your industry and any news / new laws etc that have come into place. It will have varied effects though depending on
a) the quality of the content
b) the topics the blog posts are on
c) whether or not you actively market it, just clicking publish and waiting will not bring you much traffic

Having your own blog allows you to write really high quality posts and then link back to them from guest posts by stating more information available at *yourlink*, this way its adding to the user experience and so people are more likely to let you post blogs for them

edit* I'd be very interested to see what methods others think are going to hit the pan soon.

[meddie]

I think what google want is for you to create unique content that people are likely to link to, things such as infographics can be a good one if you are in the right business, or articles offering an insight that maybe people didnt know before.

However this is easily speculated upon but in some industries / companies just isn't possible. Its been said before but Joe the Plumber is going to struggle to build links to his website this way.

I think because of this link building is changing and becoming more and more industry specific ( although the guys that are good at seo will have been taking this approach for years ).

A blog seems to be a good way to go, providing information about your industry and any news / new laws etc that have come into place. It will have varied effects though depending on
a) the quality of the content
b) the topics the blog posts are on
c) whether or not you actively market it, just clicking publish and waiting will not bring you much traffic

Having your own blog allows you to write really high quality posts and then link back to them from guest posts by stating more information available at *yourlink*, this way its adding to the user experience and so people are more likely to let you post blogs for them

edit* I'd be very interested to see what methods others think are going to hit the pan soon.

So you saying content is not enough - This we knows.
You saying we need sites need to get links - Right

But you didn't answer the most important question - HOW.

[ChillDot]

So you saying content is not enough - This we knows.
You saying we need sites need to get links - Right

But you didn't answer the most important question - HOW.

Well there are a few methods of obtaining links in there. Blog, Guest Blog and creating infographics.....

I tell you what, why dont you post your website up here and people form this forum can go and build links for you? that'll save you some effort right?

I am no SEO pro and dont claim to be, but am i going to write an essay for someone that has contributed nothing so far and asked one question? Of course not.

I will help where i can and offer simple advice in order to take some of the repetitive stuff off the pro's who offer their time.

And as the dragons would say, I'm Out

[ClickyB]

So you saying content is not enough - This we knows.
You saying we need sites need to get links - Right

As a way of thanking Chilldot for taking the time to advise you, this does seem lacking somehow!

But you didn't answer the most important question - HOW.

Ahhh... the $64,000,000 question!
The Answer: Any way you can***!

Ever since Google created PageRank, getting backlinks has been the essence of successful SEO, and there are thousands of posts & threads dedicated to that - and associated subjects (some of which are linked from the "New to SeoChat/Seo..." link beneath my sig').

Sadly desperate measures and misinformation have led to millions of website owners using nefarious means to obtain massive numbers off weak and off-topic backlinks, and Google have now introduced measures to penalise those who participate in link schemes and blackhat methods, etc...
So - whilst I say "any way you can"*** - I don't mean taking any silly risks with link schemes, link farms, etc etc

The easy answer is to create a website (or an article / feature etc) that's so awesome that people are queueing up to link to you... (of course they need to find it first)!
Another good method would be to create a tool that folks can (and will want to) download and place on their website, which includes a link to your site... etc

Try to think outside the box and offer something which will encourage people to link to you and dont ever be afraid to simply ask folks to link to you - email / telephone / snail mail, etc... (particularly people who "owe you"... suppliers/satisfied customers etc etc), it's amazing how often it works.

[Highland]

I dunno that I would say "any way you can". It used to be that you needed to build links. That meant article writing, reciprocal links, link farms, etc.

Instead, you need to build a campaign for your site. Not necessarily SEO, but one that brings attention to your site. More attention means more links. A good way to do this is via social media. I don't buy the "social signals for SEO" bit you see floating around. I do think that social is another channel to raise awareness. Make a clever video and post to YouTube and Facebook. Make a contest and promote it via social media. Raise the awareness of your site.

[Kevin H]

Without actually working on a site, advising on where to get links is always a tricky one.

As a result I have a stock answer that helps some and not others (usually depending on how quick and easy the asker is expecting the job to be).

My stock answer (straight from a blog I wrote about Penguin):

what is a good link?
If you have a link to your ecommerce site/blog/directory/whatever it may be and that link is:

- in a place that is relevant to large numbers of your potential customers
- is easily seen, encourages a user to follow it, and,
- arrives at a page that is likely to convert the user into business

then THAT is a good link.

This is the most important thing to me, I focus on bringing business and let SEO look after itself. (As much as possible anyway - but works for me)


But going that extra mile

So as to the how:
(non-SEO research):
- think about the term you 'linking for today',
- think about where your potential customer for that term is going to be visiting online
- get a link there (could be a paid ad, properly nofollowed, - whatever)

(SEO research):
- I typically check out Google/Bing etc and see which pages turn up 'that are not my competitor' - that's a prospect
- the obvious, check out backlinks of successful competitors (but usually more effort than its worth as 90% seem to be spammy links I find)
- ...

hope this helps at least a little

[meddie]

OK, great post everyone. But still - I don't anyone got a direct answer or working plan, I'm looking for a work list for example:

A. Submit to directories.
B. Social Bookmarking.

etc...

Can someone divided it a tasks list?

[meddie]

Such a popular SEO community and no one can point out a back link strategy?

[SEO_AM]

Such a popular SEO community and no one can point out a back link strategy?

Meddie... You are the one that is unbelievable. Get off your lazy a$$ and do some reading and studying.

Read: The stickies on each sub-forum here and read and learn the information at my signature.

[joshz]

Such a popular SEO community and no one can point out a back link strategy?

The members here have helped you greatly. Remember the saying about FREE advice?

Now, you can do research, read blogs, do testings or hire a professional to further assist you.

Were you the same member on Honda-Tech a few weeks ago trying to get people to explain in detail how to replace a lower control arm on an Integra and then yelled when people told you to pick up a manual? Sounds very similar.