Adwords MUST improve Pagerank ?

I was sure this was not the case until today....

I have been speaking to a friend in a similar field to me. He has recently invested in adwords, 30 quid a month deal.

I have 1659 links, of which google recognises 6.
My friend has 15 links, of which google recognises 0.

So how can it be the case that I am a page rank 1, and my friend is a page rank 2?

Surely the fact that he is a google customer has to have something to do with his jumped up page rank?

Having a PPC campaign does not directly relate to increase in page rank.

Although what is possible is that during his PPC campaign someone with substantially medium PR site might have visited your friend site and possibly link to it transferring those PR

Do not be bother about this.

Google surely has to recognise the link for it to take any page rank value from it. This site has no links recognised by google. 0.

There are several fundamental facts that have been missed in your assumptions.



It absolutely doesn't!
Google states that AdWords has no effect on Organic search.
It is a different bot and technology that does the spidering for AdWords. That is Google Media partners bot.

Page rank may appear to "jump" because you are probably looking at the Toolbar PR which is not accurate and is historical data only updated every few months and is one of the most mis understood things newbie SEOs look at. Its a waste of time in short!



The link: command in Google is not accurate. Further more there is no direct correlation between any other search engines links or the proportion of which it decides to show.

If a page has a link to you and its indexed in Google then Google knows about it. It just doesn't show users the amount of links it knows about to prevent back engineering of the algorith. It is a random value that it shows. Do not use Googel Link: command for checking your back links.

The Google search page is blocked from Google by its self in the robots.txt file. This prevents any SERPs leaking PR, so any page where Adwords are displayed they can't be considered as links and they are in Iframes on external sites so again, AdWords can't possible influence rankings.

I will say this loud an clear.

ADWORDS HAS NOTHING AT ALL TO DO WITH GOOGLE ORGANIC SEARCH.

ORGANIC SEARCH CAN'T BE INFLUENCED DIRECTLY BY ADWORDS OR ANY OTHER PPC PLATFORM.