Acquired An Old Website. Now What?

Hi Guys,

I have purchased an old website and not sure what to do next.

It is an old website for a distributor of a brand of products we are now carrying. The traffic that it gets will mostly be useless as we are based in a different country, but I figured that by buying this domain and then redirecting it to my website, I would get all the juice from it for searches on that brand (topic) in my local region. It has been around for a long time, and until only recently it was the only place in the world to buy this stuff.

My questions are, first of all, tell me if I've gone off track here with what I expect to achieve from this and if I haven't, should I 301 redirect it to my homepage, or to the listing of just this brand of products???

Thanks

301 redirs and bought domains are not new. Googe is in on this. Do you expect the site to be found in Google with its old content and when people click on it, they will visit another page? This seems not very usefull to users, and will only work till the next update, if at all. After an update, the new website will be listed as having all the content from the main website, same title and all. Now it is useless in prob less than 3 weeks.

I would diversify, try to get some unique new content on the site and use it as a bouy to your network. Keep the domain in tact and use it for textual links to your main site products, reviews, articles etc. etc.

You have bought the website, right? Or just the domain name. Do you actually own the content too? Do a site analysis and see which all pages have good ranking. Then redirect individual pages to related pages on your site. Redirecting the whole domain to your main site's homepage wont be that useful I feel.

old website just gives you a positive point of a DOMAIN AGE...

Domain age means nothing. It's the age of the links pointing to the domain that matter.

Thanks guys. Based on this I will redirect the domain to these inner pages that contain this brand. Perfect.