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    Question About backlinks and SERP...!


    In google, when I get a backlink with e.g. "Santa Claus" as anchor text will it only boost my SERP for the term "Santa Claus"? Or will it boost my site for all keywords that my site is included in?

    If I get a backlink with the URL as anchor text would it be worthless?
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    If your content is relevant with Santa Claus as you use as your anchor it really help your site on SERPs.

    "Santa Claus" as anchor text will it only boost my SERP for the term "Santa Claus"
    Absolutely
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    Originally Posted by misterdh
    In google, when I get a backlink with e.g. "Santa Claus" as anchor text will it only boost my SERP for the term "Santa Claus"? Or will it boost my site for all keywords that my site is included in?

    If I get a backlink with the URL as anchor text would it be worthless?
    If you can get anchor text that matches your targetted search terms then so much the better. However, other factors such as trust and pagerank are conferred by a link, irrespective of the anchor text.
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