7 Resources for Learning About The Google Penguin Update

[gazzahk]

This guy has put toegther a great list of top quality articles about the recent update with a brief key point from each article

http://www.sparkplugdigital.com/blog/penguin-update/


Two of the best articles I have been reading about the latest Algo changes that are included in this guys list are


http://searchenginewatch.com/article/2171174/Google-Penguin-Update-5-Types-of-Link-Issues-Harming-Some-Affected-Websites

http://www.micrositemasters.com/blog/penguin-analysis-seo-isnt-dead-but-you-need-to-act-smarter-and-5-easy-ways-to-do-so/


After reading these articles I know my own views have now changed quite a bit...


Edit by DarrenHaye Added 7/9/2012>

A Penguin history,diagnosis and recovery guide by Dr.Marie

http://www.mytrafficdropped.com/penguin/

[logreen]

nice summarized post but sorry to say i didn't find anything new and unique on said article

[Torafox]

It's nice to read tips that seem straight to the point and easy to understand although there's nothing new in it but it's a constant reminder on how we can avoid being slapped or get affected by Google Penguin.

Thank you very much!

[NathanielB]

Great find and share Gaz!

I have made the thread a sticky in the hope that people will read some of the great articles linked to in the main article

Hopefully this will give people some insight before having to ask questions here so they can try to workout what's wrong with their own sites a little easier.

[seomonkeymanocp]

What surprises me is that people are calling networks microsites now... Bit odd, I would not really be advising that at all. Sure they could work but all that work where there is a larger risk of them all being taken out in one swoop: is it really worth while? My advice? Build a brand which can withstand these updates. Focus on building up social popularity and driving as much sticky (good user behavior stats/return visits) users as possible. You would then have to just do a bit of manual link building to try push that relevance and these would be covered by the amount of natural links your brand is receiving (even if you bought these links).

[Adrian98]

That's so nice to have such good list of resources to understand the Penguine Update but I Was expecting the SEOmoz blogs also to be indexed in the list ! Thanks

[Highland]

What surprises me is that people are calling networks microsites now... Bit odd, I would not really be advising that at all. Sure they could work but all that work where there is a larger risk of them all being taken out in one swoop: is it really worth while? My advice? Build a brand which can withstand these updates. Focus on building up social popularity and driving as much sticky (good user behavior stats/return visits) users as possible. You would then have to just do a bit of manual link building to try push that relevance and these would be covered by the amount of natural links your brand is receiving (even if you bought these links).

I agree. I'm really leery of the whole "microsite" concept. It sounds exactly like the stuff JC Penney did last year to get into major hot water. It might work now but what about next year?

[gazzahk]

An interesting article shared by PhillipSEO - Matt Cutts makes some commets

http://searchengineland.com/google-talks-penguin-update-recover-negative-seo-120463

[Test-ok]

Just noticed this thread...where's it been hiding?
good info Gaz.
I pretty much agree with the findings. And unless I missed it I think the diversity of links should cover both types of links, not just backlinks. I also think micro sites could be micro pages rather than sites. Unless I missed something.
Thanks gaz.

[zee007]

Hi Everyone,

I'm kind of a newbie to SEO (have been working in an agency for the last 6 months).

Here's my question (albeit a dumb one). If Google is penalizing websites for over optimizing anchors texts with money keywords (I hear more than 60%), than how else are we supposed to optimize a page for keywords?

I fear that eventually, Google may do away completely with money keywords in anchor texts. As I'm aiding clients in SEO, it may be prudent to think and plan ahead.

Thanks!

Zee

[Test-ok]

Hi Everyone,

I'm kind of a newbie to SEO (have been working in an agency for the last 6 months).

Here's my question (albeit a dumb one). If Google is penalizing websites for over optimizing anchors texts with money keywords (I hear more than 60%), than how else are we supposed to optimize a page for keywords?

I fear that eventually, Google may do away completely with money keywords in anchor texts. As I'm aiding clients in SEO, it may be prudent to think and plan ahead.

Thanks!

Zee

Zee
You need to figure out what it is google is looking for then create your plan of attack.

[wheel]

Hi Everyone,

I'm kind of a newbie to SEO (have been working in an agency for the last 6 months).

Here's my question (albeit a dumb one). If Google is penalizing websites for over optimizing anchors texts with money keywords (I hear more than 60%), than how else are we supposed to optimize a page for keywords?

I fear that eventually, Google may do away completely with money keywords in anchor texts. As I'm aiding clients in SEO, it may be prudent to think and plan ahead.

Thanks!

Zee

that's a good question - with little perfect answer. The problem lies in the fact that the algo changes. What is considered acceptable today may trigger a penalty tomorrow.

About two years ago I started getting inbound links to my website using my company name. That seems like a good idea now with penguin, but what about next year? Perhaps my company name will trigger a filter next time. I don't think this is outside the realm of possibility.

I think the only solution is to generalize your approach. Look at what you're doing and ask, is it generally a good idea long term? Some specific tips:
- be very careful about leaving any types of SEO footprints. particularly if everyone is using a technique, the Google may be looking for patterns. Don't fit the pattern.
- get a diverse blend of backlinks
- try not to do anything to excess. If you're doing a lot of blog posts, stop and try something else.
- Limit yourself to quality backlinks. if it's not a quality site, ontopic, etc, then consider passing.

All of that is still no guarantee.

[rickeliason]

One for the newbies trying to catch up with all the latest algo changes (particularly Penguin & Panda), this cute infographic is a good, digestable starting point...http://www.reloadmedia.com.au/searchstrategy/google/whats-the-difference-between-google-penguin-and-google-panda/

[ahtishamahmad]

I am looking for the deep knowledge about the Google Penguin. How to analysis bad and irrelevant link of website, any tools for analyzing this

[fatcat]

Google Penguin is all about keywords backlink according to my knowledge, removing keywords back links is absolute need and building brand authority. To see how strong your brand search in google, if you see more then 7 result then you need to build your branded link