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    404 or redirect to homepage, which one is better for SEO?

    Hi guys,
    I have a big affiliate website, but the urls change often. This causes for a lot of 404 pages in the search results, resulting for my rankings to drop in Google. Therefore the question; is it better to redirect invalid links to the homepage or to a 404 page, for SEO purposes?

    Thanks, Robbert
    Last edited by wzshop; Nov 27th, 2012 at 03:42 PM.
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  3. Philip@SearchBenefit.com
    SEO Chat Good Citizen (1000 - 1499 posts)

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    It is best to 301-redirect them to them most relevant page on the site. Sometimes though this is difficult or impossible, in which case it's OK to 301-redirect to the home page or another appropriate page (e.g. your product catalog). Make sure you use 301 and not any other type of redirect.
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    From SEO point of view, it is better to use 301 re-direction rather than 404.

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