301 redirect domain - best practices
I'm 301 redirecting an established domain to another for rebranding purposes. We're doing this to gain a more brand-able name.
I've acquired an already established, related domain. One issue is the website was established under subdomain.sitename.com rather than www.
The obvious answer would be to 301 to www. But then the URL's will conflict with the URLs of the website that it's being 301 redirected to.
Would it make sense at this point to 301 to www.sitename.com/subfolder and have a single link in the navigation, that leads back to www.sitename.com as well as limit link juice routes in an attempt to filter as much of the link juice to the live website at /
Any advice would be appreciated. I'm a little unsure what to do with this one.
I don't know anything about SEO. But I suspect a lot.