3 questions about links

I am a beginner, so I am sorry if my questions seem to be silly…buy anyway I would like to get help.

1. As far as I know links located on top of the page are very important, but… what I am interested in is how Google reads the page? I mean I can put that link in the bottom of the html code but it will be displayed on top in the browser window. And vise versa, for instance, I don’t want to ‘spoil’ design of the site with links on the top, but they will be in the beginning of the html code. Please help! Thanks beforehand.

2. Is there any use of two links leading to the same page (home page, for instance) but with different anchor text on one pages?

3. Is there any use of link that leads to the pages on which it is located?

This question is a bit confusing. A link out from your site will not affect your rankings no matter where it is on your page. Some argue that in-links from higher up on a page carry more juice than lower on the page. Personally I doubt this as there does not appear to be any logical reason why Google would do this. The original PR formula (not that PR matters as such) did not distinguish between where the link was. It is simply if there are 10 links each page gets 1/10 of the juice if 100 than each gets 1/100. The only argument I have seen put forward is that Google only counts the first # number of links from a page. I also doubt this I would think a page with 1000 links to other pages would be equally as useless to the first as it is to the last. I think bidding directories are what has lead to this "myth" as to where the link appears.

IMO yes there is. The algo uses a combination of TRUST and RELEVANCE to determine SERPs. More than one link on a page will not affect the amount of trust that is transferred but it can affect relevance. Relevance in part is determined by anchor text of links. Thefore you can increase your relevance to a term by linking back from within your site using different anchor texts. This is quite usefull way of increasing your SERPs for longtails. My own research has shown me the value of this. I have also read much that supports this view. The best results seem to come if the anchor text links are to some degree imbedded in themed relevant content. I imagine that like many other things in SEO that this should not be overdone.

I doubt it but donot really know. I cannot see a page transferring anythging to itself... but I may be wrong ...

In some sites I watch I see this kind of thing happening a lot, with some pages linking to themselves multiple times with multiple anchor texts..

Not sure if it actually works for anyone as I've never tried it on my own sites, apart from where it happens because of a global navigation system

1. The only real value top of page offers is crawl frequently... links closest to top left will get crawled faster/sooner than thouse closest to bottom right.

2. If all pages off a page have 2 links there isn't any difference [SEO-wise] but if only some have 2 links the linked-to page get a greatet lion-shre of link juice.

3. does nothing SEO-wise.

I read something recently that testing suggested this was not the case, and that only the first link to an external page (if their is more than one link to the external page on a page) gets counted, can't remember if it was in terms of anchor text relevency or PR or both..

I'll have a dig and see if i can find the source.

I found the article, it's an seomoz one:

http://www.seomoz.org/blog/results-of-google-experimentation-only-the-first-anchor-text-counts

It suggests that:

a): Only the first anchor text found will count if multiple links to the same page

b): That even if there are multiple links from one page to the same page then it only counts as one vote and the same amount of PR will be transfered as if there was just a single link to that page.


Would be interested to hear other viewpoints/test results.

i am really thankful for all your points of view, but still i would like to find out one important (for me) thing. suppose links appear on top in the browser, but they are located in the bottom of the HTML code. So the question is: what does Google crawl - HTML code (in this case links will be crawled slowly) or the page itself, where they are shown on top?

I'm a little confuse about your question ( the way how the link is placed ), Its on top but in the bottom of html code?
As far as I know, if you are going to remove the css in the browser the first text that google see is the first one that will be crawl.
Correct me if I'm wrong!

Thanks my friend.. Interesting article... My own experience does not really support this view. I have found that contextual linking can be an effective measure to increase longtail search quesries .. Then again I s'pose what I observed may be coincidence.. I also disagree with seomoz view on nofollow that is put forward in this article... Still they are professionals I am an amaturer.. My view is that tests on rubbish keywords and make believe terms donot refelct realities of the web. ie if CNN conects in an article with anchor text Roger Federer to a page to a tennis site and then in the same article uses the keyword Raphael Nadal i cannot see why Google would only want to give relevance to the first link.

My own experience seemed to show I could increse SERPs for longtails by linking back even if it was not the first link in the page. I think overall Trust of a site can be a deciding factor to the way google treats links.

I to would be interested in others views/experiemnts...

If I have got inbound link on that pages where more than 50 links already listed & those PR has zero or NOT AVAILABLE then will i get any benefit from there?

I can't confirm or deny Rand's findings but that "does make sense"... after I move I'll review a number of domains/pages and add weight to his findings or show a different vantagepoint.

you need to decide where you wanted to keep links

you need to make website for users point of you.

how users can be helpful to show your websites interlinks in menu so that easily browse your entire website.

now if you give or take links from your other websites or from anyone then it will helpful to increse ranking of your websites.