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Quote:
Originally Posted by holisticseo
Hi,
I am considering building 20 mini sites aimed at geographical areas... so for instance to promote my products in london, esssex, surrey etc.
They would look the same but the content would differ. Would these be classed as doorway pages and be frowned upon with google?
You tell me:
Quote:
Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.
Whether deployed across many domains or established within one domain, doorway pages tend to frustrate users, and are in violation of our Webmaster Guidelines.
Last edited by KernelPanic : October 6th, 2010 at 01:41 PM.
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I don't think it will be classified as a "doorway" page per se.
The answer to your question depends on how different the 20 sites will be. Will they have same layout, but completely different content? Will they all link to the same data?
If they'll only differ slightly, I recommend you keep it all in one site. If the sites differ enough to a Google search only show maybe 1 or 2 of your sites, then I'd say go for it.
But if your goal is only to offer localized content, you'd do better as to making that your primary goal, and have some kind of a search function for users to search within their own area. If you then make sure that Google can reach those areas as well (make sure there is a link to each page about a certain area), you will probably achieve a better effect than having 20 separate sites.
However, you might want to consider unifying them into one site as having 20 sites which look the same and are almost the same won't get you very far anyway.
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