12 months later - I need help

[DarrenHaye]

I would argue... unless you are building premiere content which attracts links naturally, you are almost certainly developing webspam... and that with any amount of repetitiveness in anchor text can have some nasty consequences.

I've made my mistakes in the past and had to clean them up.

We have a PR agency now getting us links from national magazines and news papers, webspam free.

[DMN Webmaster]

I'm sorry, I just can't keep the troll back....

Reach more customers with broad match

Did you know that 20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all? With that kind of unpredictable search behavior, it's extremely difficult to create a keyword list that covers all relevant queries using only exact match.

Broad match is a great way to capitalize on those unexpected, but relevant queries. When you include a keyword as a broad match, your corresponding ad is not only eligible to appear alongside queries with that exact spelling, but it can also capture keyword expansions that include synonyms, singular/plural forms, relevant variants of your keywords, and phrases containing your keywords.

Matching your ads against all these relevant query variations can have a big impact on the success of your online search campaigns. In fact, broad match currently accounts for over 1/3 of all clicks and conversions for advertisers, worldwide.

To make the most of broad match, you can run search query reports to monitor your expansions. If you discover a query that's performing exceptionally well, consider adding it to your ad group as a broad match keyword and setting an appropriate bid. Conversely, if you see that one of your keywords has been matched to a search query that doesn't fit with your campaign, include that search query as a negative keyword in the appropriate campaign or ad group.

We recently improved the search query report to provide more granular detail on which queries are triggering ads for your broad match keywords. This means less of your traffic may be reported under the "other unique queries" heading.

We also recommend trying the Conversion Optimizer, a bidding feature that uses your conversion tracking data to get you more conversions at a lower cost. Conversion Optimizer helps you by automatically finding the clicks from broad match terms that convert the best.

With so much traffic on Google each day, finding the queries that are most relevant for your business can be a challenge. With broad matches accounting for 1/3 of all clicks and conversions, using broad match keywords can help you capture relevant clicks and conversions that you never knew existed.

For more information, check out our frequently asked questions on broad match in the AdWords Help Center.

Posted by Amanda Kelly, Inside AdWords crew

To All, sorry, the troll came out

[DarrenHaye]

I'm sorry, I just can't keep the troll back....

I stopped reading after

Did you know that 20% of the queries Google receives each day are ones we haven’t seen in at least 90 days, if at all?

You copied Fathoms post and points and you expect what? me to be impressed or..

Instead of trying to pretend you knew what he was talking about already and posting it as your own, you should thank him for sharing his knowledge.

[DMN Webmaster]

You copied Fathoms post and points and you expect what? me to be impressed or..

Instead of trying to pretend you knew what he was talking about already and posting it as your own, you should thank him for sharing his knowledge.

Nope, not at all. After you so blantently make a bold statement concerning me. Fathom just handed you your head on a platter concerning Adwords keyword tool. I just thought I would post the article so everyone would have the info, not just you, even if you took the time to read it.

Also I posted it for the OP of the thread, so they would know how to treat your post now and in the future

I've made my mistakes in the past and had to clean them up.

So you have made another mistake. You accuse me of using the tool wrongly and mis-informing, or do you have to much ego not to correct your mistakes.

[wills777]

Thank you all for chipping in. I'm aware that there aren't many searches for my example keyword, it's still worth going after though. I hope I didn't start a war here

[DarrenHaye]

So you have made another mistake. You accuse me of using the tool wrongly and mis-informing, or do you have to much ego not to correct your mistakes.

You told him

According to Google, some keywords have no search volume, while others have some traffic, like "rabattkod hotels" has 3600 global searches.

Does "rabattkod" hotels get searched 3600 times a month?

Before you say, "derp owww I said according to google", if you don't believe it's accurate, why quote it to begin with..

Fathom has put across a very convincing argument to ignore GKT completely, (correct me fathom if I get this technique wrong) and build anchor text for individual words, then when you start getting found for combinations, start building anchor text links for them, continue and be diverse.

^ Doing that you will create a much broader net and get found for combinations GKT never would of shown you.

That is a very interesting technique and one I'm keen to try out, so thank you Fathom for that.

But, none the less, that is nothing like what you were talking about DMN so don't try and claim the idea now like it was yours, that is just embarrassing.

I'm going to stop replying to you in this thread now because it's pointless arguing with you when I don't respect your opinion in the first place.

[DMN Webmaster]

Thank you all for chipping in. I'm aware that there aren't many searches for my example keyword, it's still worth going after though. I hope I didn't start a war here

You're quite welcome.

Nope you didn't start a war. There is just a bunch of big egos in this business. Some are more hard-headed than others and have less manners.

[fathom]

To All, sorry, the troll came out

Just so we are clear... you're intent is clear.

You don't care about offering accurate advice you only care about your ego.

So far as the discussion remained with you & DarrenHaye (using Adwords Keyword Tool to do non-Adwords research) he was in fact more more accurate than you.

I jumped in because 2 wrongs don't make either of you right, which means (bluntly) you're happy to mislead the membership so far as it serves your ego.

[DMN Webmaster]

Just so we are clear... you're intent is clear.

You don't care about offering accurate advice you only care about your ego.

So far as the discussion remained with you & DarrenHaye (using Adwords Keyword Tool to do non-Adwords research) he was in fact more more accurate than you.

I jumped in because 2 wrongs don't make either of you right, which means (bluntly) you're happy to mislead the membership so far as it serves your ego.

Just for the record, I do care about what I post.

Explain where I offered inaccurate advice please. I think all I did was give some infor concerning their ranking.

If the post I made was so wrong, please do advise. I would really like to know, sincerely I would.

I listed the search engines I used.
I listed the keywords I used and where I got them from
I listed their rankings in the same order as the search engine list.
I mention a canonical url issue they had, url with / and without /
I mention which pages by outbound link count provided the most juice, and the least juice.
I mention some info about adword tool reporting some keywords had traffic and some not.

Darren disagrees based on the broad usage setting I used in adword tool..

In another post to OP, I even mentioned

Also as Darren pointed out, depending on how you look at the Google adword tool, using broad, exact and so forth, the data concerning search volume is different. I for the most part generally use broad match. Just to clarify what numbers I was talking about.

As far as Darren is concerned, every since I have been in this forum, he has been insulting and lacking of respect and not just towards me. I don't take potshots at someone, as he does.

example

So you you can chase keywords you think have many thousands of searches when they really have 100 globally.. how is that working out for you?.

That just may be the difference between the american and british attitudes, we both have here. But I think it has to do with his buddy Crimson Penguin, he and I don't care much for each other.

Hell even JBacchi has warned people to steer clear of him, I think her exact words were don't get into a pissing match with him, or somewhat to that extent.

But with only a year of experience as Darren has informed us, what gives him the authority to decree who should and who shouldn't do seo. But that is another matter for later...

[fathom]

Explain where I offered inaccurate advice please.

For what it is worth... If you are purely going to discuss the merits of ONLY USING Adwords Keyword Tool specifically for Organic Results research... then using it in broad match state is the absolute worse way to use it.

This is why... if your phrase is SEO Services in broad any results returned will include

Learn how to provide SEO Services
City anywhere in the region SEO Services
SEO Services City anywhere in the region
Books on SEO Services

and many many more that taint your research specifically for SEO Services.

So the dogs in that fight DarrenHaye wins, hands down no contest and no exceptions.

But you were both wrong... so please don't glout because...

You were unbelievably incompetent before I posted and now you seem to only care that "broad wins"... which isn't what was really said... and that further taints your credibility as well.

As for DarrenHaye potential insults and lacking respect for you... it isn't wise to shoot the messenger... he is just trying to make you better.

[wills777]

I just have to add something. Today I noticed a new site for the example keyword on 3d place. I took a closer look and saw that it had the same links that the SEO-firm pointed to my site before, from the same blogposts. They just switched the links. The new site is being run by the SEO-firm.

The links seem to be working for their site, but not mine. Buhu