12 months later - I need help

[DarrenHaye]

According to Google, some keywords have no search volume, while others have some traffic, like "rabattkod hotels" has 3600 global searches.

No, "rabattkod hotels" has 3600 broad global searches, the exact number is actually only 320

3600.. 320, big difference, little mistakes lead to big errors.

[wills777]

In an effort to give you some info....

I found your site ranked as follows

These are the Search Engines I used....

Google.se (Bilder) Bing SE (endast Svenska) Google.se (sidor på svenska) Bing SE (endast från Sverige) Eniro.se (svenska) Eniro.se (alla språk) Google.se (sidor från Sverige) Bing SE (visa allt) Google.se (webben)se.Yahoo.com (Webben) se.Yahoo.com (sidor på svenska) Google US Bing US Yahoo! US

These are the keywords and their serp position in same order as Search Engine List above

For keywords I used backlink anchor text
NS= Means > 100 (my stop limit)

Rabattdjungeln 2 1 1 1 1 1 1 1 1 1 1 1 3 3
http://www.rabattdjungeln.se/ 8 1 1 1 1 1 1 1 1 1 1 1 1 1
http://www.rabattdjungeln.se 9 1 1 1 1 1 1 1 1 1 1 1 1 1
rabattkod hotels 61 3 26 3 23 20 23 3 26 3 3 19 3 3
rabattkod ving 73 2 46 2 27 27 41 2 46 2 2 16 3 3
Rabattkod till hotels 77 1 38 1 31 31 35 1 38 1 1 19 4 4
Andreas NS
HÄR NS
Rabattkod NS 60 53 55 13 13 49 63 50 63 60 56 91 91
Rabattkod holiday autos NS 6 46 6 32 32 39 6 46 6 6 11 4 4
Rabattkoder NS 29 23 26 20 20 23 29 23 29 29 42 31 31
Rabbatkod Ellos NS 3 80 3 NS NS 67 3 73 3 3 NS 13 13

I found a total 81 backlinks, 65/16 do / no follow
Largest chunk of juice comes from http://amsterdamflyg.com
You are 1 of 9 out-bound links
keyword - rabattkod hotels

Smallest chunk of juice comes from
http://ainastenersen.vgb.no/2011/05/27/bibliotekenes-fremtid
You are 1 of 2399 out-bound links
keyword - Rabattkod


(as a side note. you have another but the out bound links are larger, 1 of 2814, this link doesn't pass any juice. So somewhere between 2400 and 2815 out bound links, the link stops producing juice.)

I also found you use both of these urls in your links
http://www.rabattdjungeln.se
http://www.rabattdjungeln.se/

Google sees these as two different pages...these two urls also provide some of your biggest juice. Start using one or the other, but not both. It could possibly be enough to bump your pr up to 3. Not saying it will, but you could be on the brink of 3 and not know it.

My location is USA,
No personal results here, I wouldn't think...

According to Google, some keywords have no search volume, while others have some traffic, like "rabattkod hotels" has 3600 global searches.

Hope this helps you out.

Thank you for the effort DMN!

I'm not sure I understand all of it. Google webmaster tools says I have 2500 links and MajesticSEO says 530 from 31 domains.

You said something about outbound links. Do you mean my outbound links negate my inbound ones?

Regarding the issue with / and withouth /. I'm doing a 301 redirect from rabattdjungeln.se/ to rabattdjungeln.se. This goes for all pages. Is that enough?

[JBacchi]

You're in over your head when you can't even follow the advice from the people here. Hire a pro if you want results.

[DMN Webmaster]

Thank you for the effort DMN!

I'm not sure I understand all of it. Google webmaster tools says I have 2500 links and MajesticSEO says 530 from 31 domains.

Actually, I found a few more, but they had missing links and and not worth the time to mention.

Also I found 50 linking domains, I think.

You said something about outbound links. Do you mean my outbound links negate my inbound ones?

I was referring to the fact that the pages that link to you have x number of outbound links. Divide the pr of the site by the number of outbound links to get the pr you receive.

A site that links to you has a pr of 4 with 2399 outbound links. Divide 4/2399 = 0.001 pr transfered to you.

A pr4 site with only 9 outbound links would transfer 4/9 = .44 pr to you.

Got it now?

Regarding the issue with / and withouth /. I'm doing a 301 redirect from rabattdjungeln.se/ to rabattdjungeln.se. This goes for all pages. Is that enough?

Yes 301 redirect is the correct way to handle this.

Also as Darren pointed out, depending on how you look at the Google adword tool, using broad, exact and so forth, the data concerning search volume is different. I for the most part generally use broad match. Just to clarify what numbers I was talking about.

[DarrenHaye]

I for the most part generally use broad match.

So you you can chase keywords you think have many thousands of searches when they really have 100 globally.. how is that working out for you?.

[fathom]

Just so we are all talking the same language... Google Adwords tool speaks 100% impressive language not click language.

1000 impressions... can still be worth 0 to everyone.

I've seen that tool say 96,000 for a month and get 50 clicks in total being #1 in Adwords, #1 & #2 in organic positions.

[DarrenHaye]

Just so we are all talking the same language... Google Adwords tool speaks 100% impressive language not click language.

1000 impressions... can still be worth 0 to everyone.

I've seen that tool say 96,000 for a month and get 50 clicks in total being #1 in Adwords, #1 & #2 in organic positions.

Did you have it on broad?

GKT It isn't the most accurate thing ever I agree, but exact is a whooooole lot more accurate than broad, broad isn't even worth looking at.

[DMN Webmaster]

So you you can chase keywords you think have many thousands of searches when they really have 100 globally.. how is that working out for you?.

You know, I think I specifically mentioned "According to Google". I wasn't suggesting anything other than maybe you need to look over all your keywords. I used those keywords because they were the anchor text they used.

The point being, if you use your url as the anchor text, who actually uses the url of a site to look the site up on a search engine. The purpose of a search engine is to find sites which you don't know or have forgotten the name of to get the information and or product/service you need.

About the only time I use a domain name in search is when I use commands like link: site: inurl: to gleem other information.

For the record tho....
I normally report to my clients broad, exact and phrase est. traffic. I then inform them that this isn't exactly accurate because this is based on what adword campaigns are doing accrossed the spectrum. Remember this is a adword keyword tool and shows information based and biased on adword campaigns, I could be wrong tho....

So what do you use the tool for and what do you do with the information once you have it?

[DarrenHaye]

You know, I think I specifically mentioned "According to Google". I wasn't suggesting anything other than maybe you need to look over all your keywords. I used those keywords because they were the anchor text they used.

who actually uses the url of a site to look the site up on a search engine. The purpose of a search engine is to find sites which you don't know or have forgotten the name of to get the information and or product/service you need.

A lot of people search for brand names actually, just look at asos, and you told him a certain amount of people search for something and you were way off.

I normally report to my clients broad, exact and phrase est. traffic.

Honestly from what I have seen of your posts I don't believe you should take on clients performing SEO.

So what do you use the tool for and what do you do with the information once you have it?

I use the tool, on exact, to identify what keywords are most relevant to me and would bring in the most traffic should I achieve good results in the SERP's for them.

Then I search those keywords, look at the competition and decide whether I can compete for them or not.

[DMN Webmaster]

A lot of people search for brand names actually, just look at asos, and you told him a certain amount of people search for something and you were way off. .

I said according to google. Not me.....

Honestly from what I have seen of your posts I don't believe you should take on clients performing SEO. .

Keep ya troll in check

I use the tool, on exact, to identify what keywords are most relevant to me and would bring in the most traffic should I achieve good results in the SERP's for them.

Then I search those keywords, look at the competition and decide whether I can compete for them or not.

Finally you gave some useful info for the thread.

[fathom]

Did you have it on broad?

GKT It isn't the most accurate thing ever I agree, but exact is a whooooole lot more accurate than broad, broad isn't even worth looking at.

It isn't accurate at all and both pro-seo and jsteele823 can also attest to that.

Impressions include you checking your ranks, your competitors checking theirs, you all doing competitive research, any that have SEO Practitioner doing the same, not to meant a multitude of web tools that possibly bump up impressions if they are simulating a searcher...

Not forgetting consumer motives for searching are not always looking for that very thing. When someone types in SEO what are they actually looking for? A service provider? A how to guide? An informative definition? Writing inspiration? Content to steal for their own new domain?

Not forgetting... if 1000 people searched and 50% of those didn't click the Adwords tool reports 1000 impressions... but there are a minimum of 10 organic listing 10 or more Adwords ads, possibly a 10-pack map, and possibly Google shopping all competing for those last 500 clicks... you seriously don't believe all will click on all correct?

Top position usually get 40% so at best 200 clicks, #2 - 60, #3 - 40, #4 - 30, #5 - 25.

Let's assume for the moment that Adwords have 3 ads at the top of the page... #4 is organic #1 - 30 clicks?

How accurate is 30 clicks out of a starting pool of 1000?

3% accuracy. Is 3% good?

[DarrenHaye]

3% accuracy. Is 3% good?

If it did work out exactly to that formula, It would still be many more times accurate than broad, which is the point I'm making.

I haven't, in my limited year and a bit experience granted, found that GKT has been so wildly off that it's been shocking, not to the level you mentioned of it showing 96,000 and getting 50 clicks.. not that i've as of yet tried to target anything anywhere near that amount of searches.

[fathom]

If it did work out exactly to that formula, It would still be many more times accurate than broad, which is the point I'm making.

I haven't, in my limited year and a bit experience granted, found that GKT has been so wildly off that it's been shocking, not to the level you mentioned of it showing 96,000 and getting 50 clicks.. not that i've as of yet tried to target anything anywhere near that amount of searches.

You are categorically wrong when you say: "It would still be many more times accurate than broad, which is the point I'm making."

You're stuck on a flawed philosophy and because of that you don't even know the point you're trying to making.

You're say (paraphrasing), "the Google Adwords tool in exact or precise match mode is a better guesser than in the broad match mode".

I'm saying, "it's a worthless tool"... ESPECIALLY FOR SEO!

You're saying (paraphrasing), "it helps me come up with exact match ideas more accurately".

I'm saying... "you're full of ****!"

If your domain that you are working on is a EXACT REPLICA of every other domain in that industry... you might have a point.

But the nature of generic... is broadly defined... not precisely defined... and you're letting a dumb tool that lies to tell you lies.

In PPC... that's OK... when you're wrong the customer doesn't spend a nickle.

But in organic... right, wrong, or completely indifference they paid for you to guess that a lying tool isn't lying "this time"... and that my friend is utter nonsense.

There is a huge difference between practical SEO & paper SEO.

I haven't used anything but my brain in 8 years (and Google Analytics)... and 4 years after that Google advise the world about the same thing and few picked up on it.

http://adwords.blogspot.ca/2008/11/reach-more-customers-with-broad-match.html

Paraphrasing... 20% of all Google's daily searches in 2008 have never been seen before or not used in the past 90 days.

Two years later, they dropped the 90-day

http://googleblog.blogspot.ca/2010/12/zeitgeist-2010-how-world-searched.html

"In the search team we talk a lot about that people are always looking for new things with Google. In fact, about 20% of our queries are new each day."

That's 17.4 billion searches each day that have never been used before.

Thus in an organic search (with PENGUIN) world the absolutely best thing you can do is focus purely on VERY broad (link building) and allow those to mix and match to drive a multitude of EXACT phrase phrases up through the competitive landscape.

So to start... what are the holy grail phrases?

Cut them up into single words and target those.

If you have more links available... get out your thesaurus and pick out synonyms for each word.... and watch Analytics... when you get longtail queries... are they #1?

No... develop an exact match link and they will be.

Sooner than later you'll have too many unique longtails... and this is where you need to innovate... switch to phrase matches but avoid targeting phrases everyone else probably does.

Example: you would normally look in the tool for Search Engine Optimization Tampa FL as an exact match ... and see there are impressions... OK... screw that... tell me EXACTLY how many clicks?

You don't know... that isn't a very accurate answer for something that is EXACT.

I would target to my website:

Search
Engine
Optimization
Tampa
Florida

(if you Florida & FL are understood my Google as the same thing)

After a few days you get a query search firm with optimization upgrades in Tampa FL... The tool would never show you this though and you'll never know there are searchers there because you decided to use EXACT MATCH to do your research... but now you check ranks and you are #4

1 link in a blog comment search firm with optimization upgrades in Tampa FL or a post or an anything is all you need to be #1.

Next query Tampa Florida Internet Optimization company and you are #9... a couple of links later #1 but again the tool wouldn't know this was possible because the EXACT Match (or Phrase Match) does not allow additional words inside the match params.

In time you'll have too many new queries but instead of targeting more conventional phrase - select oddballs that seem to appear in volume e.g. Optimization Tampa or Tampa Search or Florida Internet... because there are 17.4 billion queries every day... no one targets. (accept me of course)

[DarrenHaye]

That was a generous and detailed response Fathom and I appreciate that.

Your method, say you already had an established site with a strong natural backlink profile, would it be as effective to use the anchor text technique just via internal linking?.

[fathom]

Your method, say you already had an established site with a strong natural backlink profile, would it be as effective to use the anchor text technique just via internal linking?.

The principles remain the same but obviously as traffic grows the complexity also grows exponentially.

I would argue... unless you are building premiere content which attracts links naturally, you are almost certainly developing webspam... and that with any amount of repetitiveness in anchor text can have some nasty consequences.