4 way non reciprocal links sound a bit dodgy..
Originally Posted by czoom
Paying for a blog post is paying for a link = blackhat, but who can prove you paid for it? just make sure the blog is quality and not just a link seller.. even national newspapers sell followed links in paid advertorial articles.
Twitter, facebook, youtube, fourms, not good for links they will be nofollow, but they are good for spreading awareness and potentially creating relationships with relevant site owners who might want to link to your site.
I personally pay a PR agency to get us into magazines and newspapers, they also get us online coverage which = links way beyond the quality I could hope to build myself.
So really I am paying for links, well at least for someone to get me links, but they're doing it in a whitehat way.. so does that make it whitehat? hmm.
Remember also, it's not just where the link is coming from you also have to be careful about your use of anchor text, don't spam keywords.
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