Google Ads Now Self-Service

From the News.Com article,

"On Thursday, Google expands that program and adds ways to customize the ad-sharing service."

"Small sites have a lot of content pages and didn't have a way to reach advertisers," Susan Wojcicki, director of product management at Google, said in an interview. "Six weeks ago, we told publishers they can sign up online for AdSense, a program for publishers or Web sites to serve targeted ads on content pages…It's aggressive and generous to the publishers."

Full-Text at:
http://news.com.com/2100-1024_3-5060917.html