Custom TLD's On The Way

So it will soon be possible to purchase any Top level Domain you wish with a hefty price tag ($50,000-$100,000 USD).

What are your thoughts on this? We certainly will see "KITs" (Keyword in TLD). what are the implications?

How about the first person who buys .shop, .sex or .car will this lead to a whole new era of domain squatting or really open up more domain names?

Will these take off or simply fall to the wayside as the .mobi and .name TLD's have?

See article here: Custom TLD's

Well this is a very very interesting news.
It may be help visitors to identify the theme of the site. Now lets see what the search engine algorithm react on this.

But according to my personal opinion Domain name (main site name and TLD) is helpful for branding, not have a great influence in ranking.

From visitors point of view, it will surely take sometimes to habituated with the new TLD's .

Waiting to see expert comment on this.

I completely agree with the sentiment that Branding and company name is more important in domain names than any keywords.

However say you have a dental clinic... Perhaps: brightdental.dentist? or maybe brightdental.newyork?

Exactly,infact I am really excited to see a site with that kind of TLD.

What TLD's would you most like to see?

I'm considering setting one up myself, even though its quite a major cost I think the right ones could pay for themselves.

.seo for example??

thats where I am confused, if you buy a custom TLD are you then allowed to sell domains? like bobsmith.seo? would you be a registrar? who would they registrer with? could you set your own prices?

I believe so, I am checking this out at the moment.

Hi !

I am really waiting for this to go LIVE , but dont you think this way it will be difficult to be on SERP's , because all people will try to get their sites registered with their MAIN keywords
like Googler said " brightdental.newyork" some one will target dental.newyork ,so i think the competition is going to be hard but a lot of fun as well

What you guys say ?

Regards
Bossy

50 000$ is pretty high price. That why small business will no ability to buy such a domain!

Some will be worth a lot. ie having .sex and selling to adult industry would get a decent ROI for $50,000 I would think..

It's bad enough when Google favor KIDS (which they seem to do from time to time); if this comes to fruition I really hope they will make sure that domain names and .tld's are ignored for once and for all; otherwise - once again - the rich will get richer and... etc etc

From what I've read so far, if you pruchase a TLD then you would assign (sell, give, rent) the domains as you saw fit. People would register with you or perhaps a 3rd party who would then follow whatever process you set up.



In addition to the purchase price, a company that wants to buy a TLD has to prove that they can handle hosting websites or that they have a partnership with a company that can. These two factors (likely along with several others) will make it difficult for small businesses to purchase a TLD, but will also hopefully stop squatters from purchasing one as well.

Do you mean DNS servers?

I can't get to the original article I read for clarification, but ICANN is quoted as requiring a "business plan and technical capacity" in several articles. Sorry I can't be clearer.