Would you use Adsense, if so where?!

Hi all,

Just wondering if it would be wise for me to incorporate adsense into one of my sites www.energiseforlife.com - i dont necessarily want to take potential customers away from purchasing the products we sell - however, I thought that a good balance might be met by incorporating adsense into some of the resources and news pages?

Any advice?

Cheers,
Ross

Test it and see. It is easy to set up and easier to remove, and within a day you will know if it brings in sufficient revenue to offset any loses.

...the genious of that suggestion might just be in its simplicity

I run retail sites and place adsense on most of my pages. On pages that convert well I place adsense at the bottom. I figure if the site visitor has made it to the bottom of my page then I had a whack at selling to them.... then I'll take a few cents if they want to click an ad. On pages that get a lot of poorly qualified traffic I give adsense a more prominent position.

IMO you need to be careful with adsense. I invite alternative or supporting points of view here, but I very strongly believe that if you place adsense on your site, using large formats and locating it in positions that put your content in a subordinate position then you are likely to get filtered even if you are getting a good CTR and making good money.

I also have sites that are very strong on content. There I think that you must promote your content strongly so that you impress the visitor enough to bookmark your site or give you a natural link. Adsense should be in a subordinate position here too. If you promote adsense ahead of your content you will sacrifice bookmarks and natural links. In other words you sell the long term traffic, power and success of your site for some fast income now.

Write great content, promote it as your first goal, put current income at a lower priority than the success of your site. This is the formula for the greatest return over time.

If you notice that customers are "Exiting" from certain pages, then put adsense there. On your "entry pages" keep adsense off these.

So in essence you'll capture some revenue from exiting consumers that dont find what they are looking for on your site. Additionally, you can set your links for those exiting pages to be "_blank" which will open a new window instead of taking the user completely off your site.

-Scott fish

cheers all,

great advice, much appreciated.

we are just trialling webtrends at the moment, which could be invaluable in determining where and where not to use adsense

ta
Ross

Please let us know how you think this can be done. We would love to hear how this type of data can be used for decision making.

My brother is big with his stats and analytics so I will let you know as soon as he knows!

Off the top of my head though, I know webtrends allows you to see which are your most frequent exit pages so I will probably stick adsense on those straight away.

It also shows you the path people take once on your site and the keywords they searched for to get there so I am sure that data can be used to assess which pages will be the least risky in terms of losing sales to gain adsense revenue.

We'll see though I guess!

Cheers

A caution here if you are talking about the AdSense links because it is against AdSense T&C's to open a new window. You can get your account cancelled.

Hrm... I'll have to look into that.
Even if you dont use a _blank function - Proper placement should yield good returns on visitors that you may have lost anyways.

BTW...Thanks for the Rep EGOL

-Scott Fish

From AdSense Program Policies: "Clicks on Google ads must not result in a new browser window being launched."

Just looking at my ad-sense again (only been setup 2 days) & I notice if I look at my 'Channel' stats it shows ive had more clicks than the 'aggregate' stats. Any body know why these differ ??

Cheers.