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  #1  
Old March 7th, 2005, 01:08 AM
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Question Who pays for cached Adwords ads?

Ok, so we've been using Adwords for several years and now have static versions of our Adwords on hundreds of cached pages, within Google and other cached database. Now if we stop advertising and someone clicks the ad on the cached page does Google eat that click cost or will they charge it to our account? Not a big issue but at a possible $3.50 CPC even 100 a month means 3 and a half grand a month we’re paying to Google even after we stopped advertising.

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Old March 7th, 2005, 01:19 AM
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Originally Posted by S.E.O.
Ok, so we've been using Adwords for several years and now have static versions of our Adwords on hundreds of cached pages, within Google and other cached database. Now if we stop advertising and someone clicks the ad on the cached page does Google eat that click cost or will they charge it to our account? Not a big issue but at a possible $3.50 CPC even 100 a month means 3 and a half grand a month we’re paying to Google even after we stopped advertising.


Google knows when you click through a adsense ad through its cache... I assume it would be the same with all of its ads.

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Old March 7th, 2005, 01:39 AM
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So you saying they will charge us for cached, ads... I wonder if we close our account would we get a bill?

Why do we care, its that we are selling a major site/project and wonder who will be responsible for these click if/when they happen.

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Old March 7th, 2005, 11:03 AM
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I don't see how they would have any legal authority to charge you for sending you traffic when you explicitly closed the account/campaign.
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Old March 8th, 2005, 12:51 AM
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Well they have some wordy contracts at Adwords, I'm sure that its not an issue but not sure enough to just go without asking if anyone here had an answer, guess I'll ask over at Google what they have for a canned reply on this one.

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Old March 8th, 2005, 12:43 PM
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Ok guys, take a breath and think about this a moment. The javascript is cached, not the ad itself.

Sooooo, that means that the ads would still be just as fresh as on the page itself....in other words, not cached.

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