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#1
February 26th, 2006, 07:57 AM
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What is eCPM?
I know the meanin of coures it is about cost per impressions, but what is it really? Is it about the advertiser or my impressions and CTR, i dont really get what changes it and my earnings which is not very good obviously
 I'd be glad if someone can tell me what is eCPM in plain English
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#2
February 27th, 2006, 01:06 AM
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Effective CPM - Cost per 1000 impressions. From a publisher's perspective, CPM is a useful way to compare revenue across different channels and advertising programs. It is calculated by dividing total earnings by the number of impressions in thousands. For example, if a publisher earned $180 from 45,000 impressions, the CPM would equal $180/45, or $4.00.
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