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Old December 31st, 2003, 11:07 AM
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Using "to" "of" "in" "the" in AdWords.

Usually Google filters out these terms when you do a regular search but I was wondering if Adwords does too.

If I setup some terms that include these words and use exact match will the ads only show up when the user types these words in??

ex:

"Store in Chicago"

Will this ad show up if the user just types "store chicago"?? Or do I have to make two ads one for "Store in Chicago" and one for "Store Chicago" to cover all bases??

Thanks

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Old January 2nd, 2004, 10:39 AM
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Google will filter out the words, but still takes them into account for word proximity. For example, a search for store in chicago will match the following text in your page ...
store in chicago,
store at chicago,
store of chicago,
store xx chicago,
etc.

Not sure exactly how adwords works, but I would guess it's something similar.

Gringo.

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