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Old May 19th, 2006, 03:03 PM
TimR155 TimR155 is offline
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Same keyword ads as Yahoo but low number of impressions

I am running ad campaigns in both Google and Yahoo. Can anyone tell me why identical keywords ads get far fewer impressions in Google than in Yahoo. Both are set for advanced match types.

Any help would be appreciated.
Thanks
Tim (Newbie)

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Old May 19th, 2006, 03:12 PM
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incdeveloper incdeveloper is offline
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Quote:
Originally Posted by TimR155
I am running ad campaigns in both Google and Yahoo. Can anyone tell me why identical keywords ads get far fewer impressions in Google than in Yahoo. Both are set for advanced match types.

Any help would be appreciated.
Thanks
Tim (Newbie)


Yahoo (overture) and Google (adwords) work in a different way, thats the reason.
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Old May 19th, 2006, 04:35 PM
TimR155 TimR155 is offline
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Yahoo (overture) and Google (adwords) work in a different way, thats the reason.


I know they don't work the same as far as ad ranking and placement but the raw number of impressions should work the same.....no?

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Old May 20th, 2006, 05:54 PM
1976AD 1976AD is offline
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Google counts one page view as an impression. YPN counts one ad unit as an impression. So if the same page appears, Google shows 1 impression, YPN shows 3 (assuming u have 3 ad units)...

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