rotating palette improves ctr ? (adsense)

i just want to know if rotating color palette improves
click trough rate .
Does anybody use such feature ?
I use the same colors as google itself (no border, white background
, black text, blue title, and green for the link).
what other palettes work well with this one ?

thanks.

Only you can answer this question. Put it on your pages and keep careful records. That is the only answer for what will work on your site.

I have done this for millions of impressions and the general trend that I find...

I have a site that one visitor does many many pageviews the rotating colors produce better than a single color - it could be that keeping the ads a single color allows the visitor to ignore them. On my sites where the visitors make only a few pageviews the rotating color yields similar.

More important is WHERE you place the ads.

That's a great question. I need more traffic to find out answers to stuff like that. At only 100 or so hits a day on my sites I'm not exactly flooded with traffic to test positioning and colors alhtough I am hopeful my new site design will get people to click more. Time will tell.

G-Man

In my experience rotating palette doesn't improves ctr. Placement is far more important.

according to egol rotating palette produces better result only if each visitors does many page views.
that's definitely my case!
(most of my visitors see ALL my pages )
however i believe that making small variations makes greater results.

If you have a higher percentage of repeat visitors than unique visitors, I would guess that a color rotation will help attract the attention of your repeat visitors. If your site traffic is mostly unique visitors, I would think a static scheme that converts the best would be the way to go.

In my experience, it certainly does bring in a higher CTR.

Not only does it circumvent the banner blindness issue for returning visitors, but it provides a means to "call to action". I find out that louder colors work the best (as long as it's readable on good text and link colors).

My rotating colors are very close to what digitalpoint uses on his keyword ranking page. They are screamers.

aaaargh! this forum gave me the advice to have a border which blend with the background , and use color to let user believe that my ads are content.
and now i read that "screamers" color produce better result !

should i alternate beetween "screamer" colors and "content" color ?

at 1024x768 resolution my banners are vertical and at the right of my text , so they may have a confusion with my ad and the text if i use "content colors" which may improve ctr....

while at 800x600 my ads are horizontal and at the top, and are isolated , so perhaps i should use "screamers" colors.

(i used javascript to change position of my ad)

so my best guess is to use "content color" when ads are at the right of my text and screamers colors when my ads are far from the content.

what do you think ?

This forum will tell you to experiment and keep detailed records. Every site is unique.

ok! i just have an idea.
i'll use javascript so that days which number is odd will display "screamers colors" and days which number is even will display "content colors".
i'll use channels and wait a month or two to compare results.
if one of the two doesn' t work well this will limit my loss by two.

the hardest part is to wait ....