Really difficult with adwords

I just don't get it.

How to improve CTR? I've tried experimenting several things and I am reaching 250 impressions with not even a single click.

Is there anything specific to be done to improve CTR?

It's really frustrating..

keep reading these blogs for tips

don't force it to work, try making changes

make sure you have good content and links

let time take its course too

I've gone longer. Not that it's something to brag about. ;-)

It's really a mix of the right colors, right size, right placement and right page content that gives a large numbers of clicks. Experiment but you'll need at least 1000 impressions before you call what you're doing a failure.

write an effective ad. copy and bid high enough so that you are within top three ads. that will do Also, read this http://www.seochat.com/c/a/Website-...ampaign-Lately/

Thanks. That was a useful link!

I have found that it always makes good sense to have small defined ad groups with focused ad text.

The resulting landing page should also have the keyword phrase/query that the user searched for displayed in a highly visible position.

Many would argue that it is important to 'catch all actions' by filling your campaigns with as many keyword as possible - this is true - but requires a daily management of the zero imps and clicks values into other ad groups within your campaign.

Damien

www.mainspringuk.com - search.matters.

Try placing yourself in rank 4-6.

Keep your eyes on your campaign.

Try writin very specific ads for your keywords.

you need more than just 250 impressions. I would try to see what other competitors are doing and maybe adjusting your listing a little to see if it was your description or title.

Yep! I tried for around 2000 impressions and got only one click for a keyword. This was a very very competitive keyword. After that when I tried with a non-competitive keyword, I could get around 1.4% CTR.

There is also some learning curve involved with Adwords. It needed some reading of how to create ads, of which I used the following

• Group related adgroups in a campaign
• include a call to action in an ad
• Have different ads for each group

But there was nil sales ofcourse. Spending a $100 went waste.

I'll probably experiment next month with a different set of keywords, just to learn it more. I am told that wordtracker paid package is good to analyse keywords. But I am afraid to put that much money before I learn to get decent CTR by writing proper ads..