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#1
September 23rd, 2009, 05:00 AM
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Quality score gone suddenly down
First i have used 20 keywords but after that i has cut it down to 11.
Can any one tell me how can i increase my quality score. Or What can i do so that my ads always show at the top, for the time i has selected I have choosen phrase in my all keywords.
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#2
November 26th, 2009, 10:52 AM
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You'll read me saying it over and over: to increase QS, increase CTR since it is the major component of QS. So create better ads that get clicked on more often and your QS will go up in time.
You want to show in the top positions? Your ad rank is determined by your QS (again, QS is mainly CTR, assuming your keywords are relevant) times your bid. You could bid higher but the smart choice is to increase your click rate.
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#3
November 26th, 2009, 02:32 PM
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Use negative keywords or exact match terms to increase the CTR.
__________________
* Its not the size of the dog in the fight that matters... it's the size of the fight in the dog. * Free advice generally isn't worth much, but cheap advice is worth even less.
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