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Old August 8th, 2006, 08:49 AM
j_uprichard j_uprichard is offline
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Paying up front for a yearly advertising campaign?

Hi All, I've a bit of a weird question. I have a client who can avail of some funding for online advertising. We are seeking an AdWords budget of £600 which should be no problem. However with the nature of the funding, it has to be paid for in advnce and then reclaimed.

Therefore, would it possible to pay for an AdWords campaign (to run for 12 months) up front? eg. put £600 into our account, specifying a monthly budget of £50?

Regards, J

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Old August 8th, 2006, 03:41 PM
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Quote:
Originally Posted by j_uprichard
Therefore, would it possible to pay for an AdWords campaign (to run for 12 months) up front? eg. put £600 into our account, specifying a monthly budget of £50?


You can use the daily budget to limit your spend, but with a daily budget of $1.66 you aren't going to get many clicks. If you can't get more money from your client, it may be a better idea to use the budget over a month or two instead of trying to spread it over a whole year.

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Old August 8th, 2006, 04:54 PM
j_uprichard j_uprichard is offline
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OK - thanks for the advice. I'll apply for more funding to be allocated to Google AdWords. Nevertheless - will we be able to load up an account with funds that could be spread out over a year? Anyone know if this is possible?

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