Nearly impossible to use extremely competitive keywords?
Discuss Nearly impossible to use extremely competitive keywords? in the Google Adwords - More forum on SEO Chat. Nearly impossible to use extremely competitive keywords? Discuss Google Adwords, Google Adsense, Yahoo Publisher Network, and MSN AdCenter.
BuySellLinks.com is a new Text Link Advertising Brokerage by the founder of LinkAdage that offers high-end text links and a premier membership base. We screen all advertisers and publishers and their web pages to make sure we are offering a service that works for everyone. Our plug-in is super easy to install but if you are hands off, w e offer free installation.
Tired of dealing with shady text link buyers and/or sellers? Try BuySellLinks.
Receive the tools necessary to be the rock star of your field. Our 12-month program teaches you the evolving world of multi-channel marketing as well as the complex issues and opportunities found in the industry.
Posts: 217
Time spent in forums: 1 Day 6 h 55 m 10 sec
Reputation Power: 9
Nearly impossible to use extremely competitive keywords?
There are number of extremely competitive keywords such as
"Hotel"
"Cheap Hotel"
"Mortgage"
"Loan"
Many of advertisers apparently use broad search option, so whenever someone types any of these keywords, these ads show up. This means that these ads effectively raise bidding price of all keywords containing these extremely competitive keywords. So, here's a question. Is it nearly impossible to use extremely competitive keywords in your ad target keywords unless you set your bidding price as high as that for extremely competitive keywords?
Posts: 1,437
Time spent in forums: 5 Days 22 h 36 m 59 sec
Reputation Power: 13
Bidding for something like that in a broad keyword is DUMB imo. If at all possible, go for something more targeted. I mean, you don't have a hotel in every city in the world do you? So why would you want the generic word "hotel" vs "atlanta hotel" or "cheap hotel" or something along those lines?
Posts: 217
Time spent in forums: 1 Day 6 h 55 m 10 sec
Reputation Power: 9
Quote:
Originally Posted by GeoffreyF67
Bidding for something like that in a broad keyword is DUMB imo. If at all possible, go for something more targeted. I mean, you don't have a hotel in every city in the world do you? So why would you want the generic word "hotel" vs "atlanta hotel" or "cheap hotel" or something along those lines?
G-Man
That's a good question, but the fact of the matter is that many advertisers do this. So, this effectively raises the bidding price of "atlanta hotel" and "cheap hotel". I'm wondering if there is anything you can do to make your ads visible while you don't set your bidding price so high.
Posts: 1,437
Time spent in forums: 5 Days 22 h 36 m 59 sec
Reputation Power: 13
Quote:
Originally Posted by IrishCoffee
That's a good question, but the fact of the matter is that many advertisers do this. So, this effectively raises the bidding price of "atlanta hotel" and "cheap hotel". I'm wondering if there is anything you can do to make your ads visible while you don't set your bidding price so high.
True. You've got to get creative sometimes with adwords and overture. Using negative words in your ad itself sometimes helps so that you get a higher ROI.
I'd recommend checking out Perry Marshall's ebook on adwords. It covers this and a lot of other really indepth adwords topics. I learned quite a bit from it.
Posts: 9,432
Time spent in forums: 3 Months 6 Days 14 h 23 m 22 sec
Reputation Power: 1569
You can watch your referral logs to see which negative keywords you want to ban and combine that with tracking to see which don't convert.
__________________
* "It's not the size of the dog in the fight, it's the size of the fight in the dog." Mark Twain
* "Free advice generally isn't worth much, but cheap advice is worth even less." EGOL
Del.icio.us
Digg
Google
Spurl
Blink
Furl
Simpy
Y! MyWeb
Linear Mode
