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most expensive keyword

Discuss most expensive keyword in the Google Adwords - More forum on SEO Chat.
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  #1  
Old March 16th, 2004, 02:57 AM
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most expensive keyword
Hi all,

Can any one tell me which are the most expensive keywords on adword?

Thank You,
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  #2  
Old March 16th, 2004, 11:31 PM
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My guess would be any of the crowded industries, like the term 'sex' or 'enlargement' etc.

Quote:
Originally Posted by vipul_parekh_b
Hi all,

Can any one tell me which are the most expensive keywords on adword?

Thank You,
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  #3  
Old March 16th, 2004, 11:49 PM
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The most expensive one I know of off the top of my head is $16.34 per click for "hard drive recovery".

- Shawn
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  #4  
Old April 15th, 2004, 09:32 AM
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We've got a tool that analyzes that information and the highest one I've seen was around $50 USD for football betting...
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  #5  
Old April 15th, 2004, 01:38 PM
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Quote:
Originally Posted by vipul_parekh_b
Hi all,

Can any one tell me which are the most expensive keywords on adword?

Thank You,

As of last week, this is a short list of some of the highest bidders:

$70.24 Mesothelioma Attorney
$50.00 Car Accident Lawyer
$30.00 Investment Fraud
$19.00 Wisconsin Mortgage
$18.22 Conference Calling
$14.97 Casino

DBC
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  #6  
Old April 15th, 2004, 10:02 PM
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FYI FWIW: You might take a look at this SEOchat forum thread where I discussed this exact issue and made reference to the above keywords/valuations from the original Wall Street Journal article.

alek
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  #7  
Old April 16th, 2004, 06:38 AM
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Quote:
Originally Posted by hulkster
FYI FWIW: You might take a look at this SEOchat forum thread where I discussed this exact issue and made reference to the above keywords/valuations from the original Wall Street Journal article.

alek

The WSJ was indeed the source for this information.

A good question is, where you can get constant updating of this list. On the other hand, another question is: why anyone would need this information unless he intends to specifically adjust his content according to this list. An action which is not very ...um... ethical
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  #8  
Old April 16th, 2004, 07:39 AM
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Quote:
Originally Posted by dbc
A good question is, where you can get constant updating of this list. On the other hand, another question is: why anyone would need this information unless he intends to specifically adjust his content according to this list. An action which is not very ...um... ethical


While I personally would find a list like this pretty interesting (because I enjoy trying to figure out the whole "system" works), I totally agree that there's some ethical issues that come up - in fact, in that other thread, GuyFromChicago commented:
"Also, the last type of person I want to screw with is a lawyer"

alek

P.S. Ironically, I got a spam-email last night that was titled "conference calling" - I didn't look any further at it, but you wonder if they are making a play for that keyword.
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  #9  
Old April 16th, 2004, 04:46 PM
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Quote:
Originally Posted by hulkster
While I personally would find a list like this pretty interesting (because I enjoy trying to figure out the whole "system" works), I totally agree that there's some ethical issues that come up - in fact, in that other thread, GuyFromChicago commented:
"Also, the last type of person I want to screw with is a lawyer"

alek

P.S. Ironically, I got a spam-email last night that was titled "conference calling" - I didn't look any further at it, but you wonder if they are making a play for that keyword.

What do you mean by 'because I enjoy trying to figure out the whole "system" works'? Calculating price for keywords? Because it's pretty simple.

DBC
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  #10  
Old April 16th, 2004, 04:56 PM
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I took his comments to meaning how the Adwords system works in conjunction with advertiser sites. If you can get 1/5 - 1/3 of all Adwords revenue, then 70/5 - 70/3 looks pretty tasty in the profits department. Granted, the space is pretty crowded, as most high CPC keyword phrases usually are.

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  #11  
Old April 18th, 2004, 06:43 AM
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Quote:
Originally Posted by dbc
As of last week, this is a short list of some of the highest bidders:

$70.24 Mesothelioma Attorney
$50.00 Car Accident Lawyer
$30.00 Investment Fraud
$19.00 Wisconsin Mortgage
$18.22 Conference Calling
$14.97 Casino

DBC


Could you please tell where one could get this info ?
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  #12  
Old April 18th, 2004, 09:44 AM
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Quote:
Originally Posted by AleksKing
Could you please tell where one could get this info ?


Uhhhhhh ... see my posting above about the Wall Street Journal ...
alek

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  #13  
Old May 4th, 2004, 01:36 AM
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there was a mortgage related phrase that went for $27 dollars at one time a few months back.
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  #14  
Old May 4th, 2004, 02:52 AM
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Quote:
$70.24 Mesothelioma Attorney


Wonder how much extra this bidder is slappin on top of each of his/her clients bills to cover this

The poor sods
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  #15  
Old May 4th, 2004, 08:33 AM
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Not sure current bid, but "Content Management" was up to $16.00 about a month ago.
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