long exposure of keywords or short exposure of keywords
Discuss long exposure of keywords or short exposure of keywords in the Google Adwords - More forum on SEO Chat. long exposure of keywords or short exposure of keywords Discuss Google Adwords, Google Adsense, Yahoo Publisher Network, and MSN AdCenter.
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Quote:
Originally Posted by ashoktripathi
I am sorry for the confusion. What I mean't is better to pause the adwords rather then running at low costs and degrading the CTR?
"exposure" was not used in that sense e.g "When you take a X-ray you are expose to radio active elements".
Thanks,
?? Nothing causes your CTR to be degraded more than not having a campaign to begin with.
If you mean increase your percentage on the Google report, your energy is misguided. Instead of pausing low return keywords to boost the rate...why not add more effecient ads, etc.