Keyword matching options missing logic

I have a website phuketrenthouse.com and I have created an ad and want to focus on the three words "Phuket Rent House". I want my ad to display for all combinations of these three words, as long as all the three words are included, and I cant see any other solution than using [Exact Match] and adding 6 keyword-phrases:

[phuket house rent]
[phuket rent house]
[house phuket rent]
[rent phuket house]
[house rent phuket]
[rent house phuket]

This seems clumsy, but I cant see any other solution. Obviously Broad Match won't work, while "Phrase Match" doesnt seem to accept shuffling of words - For example "phuket rent house" won't show for search "Phuket house rent".
Google keyword matching options help

Additionally, I would like to be able to accommodate additional words like "a" and "in", as long as the search also includes phuket+rent+house. For example "Rent a house in Phuket". This combination seems impossible to target, unless I just create tons of [exact match] variations.

Am I missing something? Shouldn't there be a match-option similar to "Phrase Match" that does NOT require the given words to be in the exact given order?

Thanks!

Rent a house in Phuket

And? Not sure you are aware, but I cant add that as Broad Match of course, and if I add that as "Phrase Match", it will only display if those exact words are used on that exact order, appending anything in front or behind.

And? Not sure you are aware, but I cant add that as Broad Match of course, and if I add that as "Phrase Match", it will only display if those exact words are used on that exact order, appending any additional words in front or behind.

> Not sure you are aware, but I cant add that as Broad Match of course

Why not? Broad match is exactly what you are looking for. It will trigger your ads when all three words, in any order and including any other words such as in the query "Rent a house in Phuket" is used.

Yea but Broad Match will also trigger ads for individual words in my phrase also. For example for "Phuket Rent House", it will trigger for "rent" or "House", and to make worse examples: "rent truck montana" or "house of pain". This is clearly an wasteful penetration, as targeting the ad when all 3 words are NOT present has no benefit for us.

There is a reason that companies have campaigns consisting of thousands of 'keywords'.

Yes Google should probably offer an option of 'broad match ALL words in phrase' or something that would only trigger if all the words in your 'keyword' were in the search query but would ignore all other words.
However, I imagine this would increase their computing overhead and they probably just have not seen the need yet.

For your purpose you can easily just plug in the lines you posted here.
Of course I would consider making them all phrase matches and you will need a lot more variations on the theme etc. etc.

That's not quite true. Your ads won't be triggered for "rent truck montana". They might be triggered for some unwanted searches due to Google's expanding but not in the way you suggest, not for every occurrence of "rent" or "house". I think in your case you should use broad match, at least to see what comes out and how people search using those words. Can be eye opening.

Thanks for help guys ...

I have actually created a bunch of exact match phrases, but what annoys me is that I have to create so many combinations just to include the words "for" and "in". Our main phrase is "phuket rent house" and that is only 6 combinations to shuffle the words around, but if we are going to include "for" and "in" (for example "house for rent in phuket"), it creates a few dozen combinations and it seems tedious to have to create them all.

I cant use "phrase match" for this, because that requires the given phrase to be in the given order, without "other" words in between. The reason I dont wanna use Broad Match, it because I wanna be strict about only getting searches that include all our three words for now ... mostly because we have no interested or budget to compete with less-related, and we have high-quality (7+) for this phrase.

Anyway, Im happy to use a cascade of [exact match] phrases for now, and have full control. I just wanted to doubel-check if I was missing something, and Im still of the opinion that google is kinda overlooking an option here ... There is a "missing-link" in between their keyword matching options.

Thanks!

Your ads won't be triggered for "rent truck montana"

I have to agree with Lucid. You should use broad match and then run a search query report after the campaign's live for a few days and add negative terms to the campaign based on the report. Broad match isn't a free for all - Google tries to keep it relevant, but even Google knows that it's not always possible to screen out inappropriate queries triggering your ad which is why you have tools like negative match and the search query report to work with.

I think you're wasting your time creating exact match versions of all your terms that include every conceivable variation you can think of. Most of those terms will have such a low volume they won't even enter into the auction and some will probably have a poor quality score because they are far too specific. You can always narrow broad match down to phrase and exact terms once you know what's working.

Cast a wide net...then narrow it down.

Jackie