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Old October 31st, 2005, 05:54 PM
Mirek Kasan Mirek Kasan is offline
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Just few questions

Hi,

1.) Is better to target the whole world with your keywords or is better to use specific countries.
I'm in travel industry so my potentional clients are all over the world. But if there is any other trick, please let me know.

2.) what happend if you set more different campain of which is every single one different URL, but the same domain

3.) the same thing as above but if 2 or more campaings contain the same keywords

4 I suppose its better to set a different campaing for every different language

If you have any suggestion, please let me know. Its quite complicated project that I'm working on.

Regards,

Mirek

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Old November 9th, 2005, 07:18 PM
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mlevenhagen mlevenhagen is offline
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Quote:
1.) Is better to target the whole world with your keywords or is better to use specific countries.
I'm in travel industry so my potentional clients are all over the world. But if there is any other trick, please let me know.


It depends on the product and market... I will usually start with countries like U.S., Canada, U.K. and expand out from there... it's not a bad idea to research and make sure what your promoting serves the whole world. I know many products don't do business in certain countries.

Certainly geo targeting has an impact on profits.

Quote:
2.) what happend if you set more different campain of which is every single one different URL, but the same domain

Only one domain will be shown per keyword... per results page. Assuming you are talking about possibly using the same domain and just modifying the URL for different landing pages.

Quote:
3.) the same thing as above but if 2 or more campaings contain the same keywords

The keywords/campaigns will toggle... only one campaign will show each time a keyword is searched...

Quote:
4 I suppose its better to set a different campaing for every different language

Yes.

I hope that helps! I had saw your post sitting there for a few days and thought I'd help you out the best I could.

Good Luck!
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Old November 10th, 2005, 05:49 AM
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Quote:
Originally Posted by Mirek Kasan
Hi,

1.) Is better to target the whole world with your keywords or is better to use specific countries.
I'm in travel industry so my potentional clients are all over the world. But if there is any other trick, please let me know.

2.) what happend if you set more different campain of which is every single one different URL, but the same domain

3.) the same thing as above but if 2 or more campaings contain the same keywords

4 I suppose its better to set a different campaing for every different language

If you have any suggestion, please let me know. Its quite complicated project that I'm working on.

Regards,

Mirek


Professionally you would do better to hire Search Marketing company if you are going to budget for the world.

You will most certainly waste more money attempting to do this yourself at an amateur level than the cost of hiring someone that does this "specific task for a living".

If that is "out of the question" - read Google's complete resource on Adword before attempting any campaign as hypothetical discussions not specifically about your firm are flawed at this level of "world advertising".
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