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Is Splitting Campaigns bad for Conversion Optimizer?

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  #1  
Old May 12th, 2011, 09:43 AM
liquidjoel liquidjoel is offline
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Is Splitting Campaigns bad for Conversion Optimizer?
Hello,


I am managing a very large adwords account. A practice that we have done is to move exact keywords that have been working well to a campaign called "exacts" and adding them as negatives to the other campaigns in the profile.

However, we have recently started using conversion optimizer, and I am concerned that this method isn't allowing conversion optimizer to run at it's best.

Does anyone have any insights on this?

Thanks,

Joel
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  #2  
Old July 12th, 2011, 12:58 AM
soms soms is offline
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Splitting you campaigns does not affect conversion optimizer.


I would suggest that you monitor the campaign for a week derive inferences.
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Old July 12th, 2011, 01:01 AM
salik salik is offline
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Agreed, it will help you to concentrate on each campaign and the specific keyword
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Old August 29th, 2011, 06:44 AM
martingeorge martingeorge is offline
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Splitting Campaigns according to different types of keyword is best practice for adwords . It will help you to get better picture on roi and performing and non performing keywords .




Quote:
Originally Posted by liquidjoel
Hello,


I am managing a very large adwords account. A practice that we have done is to move exact keywords that have been working well to a campaign called "exacts" and adding them as negatives to the other campaigns in the profile.

However, we have recently started using conversion optimizer, and I am concerned that this method isn't allowing conversion optimizer to run at it's best.

Does anyone have any insights on this?

Thanks,

Joel
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  #5  
Old September 21st, 2011, 09:49 AM
scraff scraff is offline
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Hi, I would say splitting is a good idea. From my experience, having more targeted campaigns for keywords (ie specific ads AND specific landing pages) brings your ad position UP, due to Google determining more relevance. This also means better CTR and longer time spent on site, which decreases costs / CPC compared to ad position.

+ You can track / compare different ads and keywords.
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