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IP Exclusion for Mobile Campaigns?

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Old November 19th, 2011, 05:27 AM
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Exclamation IP Exclusion for Mobile Campaigns?
Hi everyone,

Some of us are familiar with google's IP exclusion tool and know that its an effective tool for blocking someone sitting at home or at their office clicking away at your ads. But what happens when it comes to mobile campaigns?
Iphone and smartphone devices don't have static IPs so they can't be blocked.
But what I want to know is, if I am using my Iphone and connected via 3G using my carrier, AT&T for example, as long as I'm connected, and my device is not restarted, will I have the same IP?
Does anyone have suggestions on how to prevent click fraud on mobile campaigns?
Thanks.
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Old November 26th, 2011, 07:39 PM
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Does anyone have suggestions on how to prevent click fraud on mobile campaigns?


Have two campaigns, one for mobile and one for search, and pause underperforming keywords, because that can be one sign of click fraud.

I think phones are dynamically allocated an IP by their network when they connect to the Internet, so this will change each time you log on.
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