Increase Click Thros

Hi,
If I want to double the amount of click thoughs on adwords, do I

a) double the CPC
b) double the daily limit.


Thanks in advance

Hi Dave! To double click-throughs isn't so much a matter of cpc or daily limit although they may come into play with positioning and limitations on impressions but by writing better more compelling copy for your title and descriptions will increase your click-through rate. Your ads must compel a searcher to click-through. I recommend testing at least two ads per Ad group. Use the search term in your title for relevancy. In terms of daily limit, use the "recommended budget" stated by Google in the campiagn settings area of your campaign. If not, Google will penalize you inadvertantly. Keep cpc in a good position although a higher click-through rate will get you a better position based on Adwords algorithm. Best of luck to you!

enhancedconcept is correct. You can also increase your keywords (every possible combination of your keywords (blue widgets/blue widget/widgets blue/widget blue), change your matching (from phrase to broad), use content matching (you will be included in adsense) also work.

Can I use phrase matching and broad matching?

Cheers

Of course It's two different ads and quiries.

Try http://www.pankhurst.com/info/google_adwords_editor.htm It's Adwords software that allows you to copy paste keywords into it and it'll create all the necessary braod, phrase and exact match keywords.

Or you can do it manually by simply using this format for each type of match:

"keyword" - phrase match
[keyword] - exact match
keyword - broad match

Be careful not to use generic terms for broad match because you will get alot of traffic BUT not alot of targetted users or sales/conversions.

I suggest

c) add more keywords...

get creative, you can increase traffic well this way

Nice one PK

http://www.pankhurst.com/info/google_adwords_editor.htm

that will save alot of time!!