How to Increase Quality Score?

I'm looking for the different ways of increasing the QS of the landing pages I use.

Is it really possible to reach the 10/10 (or 9 or 8).

Any key ideas I have to follow?

Something...?

maybe you might explain a bit better ie your question, eh? you make no sense to me at all...so far anyways!



Jim

Here is what Google gives to explain QS:

(Im a newbie and am not allowed to enter links - copy and paste URL)

adwords.google.com/support/aw/bin/answer.py?hl=en&answer=10215

If you have less than a 7 of 10 for a majority of your ad group than you need to create a keyword optimized landing page.

Your landing page for you ad should have the main keyword in the pages title, meta description and should be the main subject of your landing page.

If you have a major diversity of keywords in one adgroup than create smaller adgroups with a high relevancy between adgroup-keyword-landing page. The closer these are the higher your QC. 10 of 10 is easier than it seems, you just need to optimize continually.

Jim,

I'm aware of the fact that there are ways to increase Google's QS while using different techniques.

Like IndianaSEO (thanks man) mentioned, if you have less than a 7 of 10 for a majority of your ad group than you need to create a keyword optimized landing page.

I'm looking to improve my quality score through different methods. Funny thing, I added the KW's to my title, meta tags and body text and my QS dropped.

Basically, I'm trying to understand this QS engine. Does that makes sense?

I have never seen a QS drop from adding KW's in the Title, tags and etc. I have even used Dynamically inserted keywords and have received 10 of 10.

I would guess there was another reason the QS dropped.

If you go through some of the Google Terms of service, you will find that they put a huge weight on how well your Adwords account is doing in general.

If you are having QS issues there may be a poor performing ad campaign or adgroup that is affecting other adgroups.

CTR is the biggest reason that you will see an increase or decrease of QS. If your CTR has decrease your QS may also decrease.

Smaller, more focused ad campaigns seem to provide the best of all worlds. Tightly related terms with the matching landing page will help. Make sure your ad copy relates to your targeted terms and you include the terms in the copy.

I think seostew had a great post in here somewhere. Had a lot of good information about PPC campaigns and effectiveness. I'll try to repost if I find it.

What's the dynamic inserted keywords?

It looks like they went up but to the same place, not more which is strange because I did added the KW's the landing pages as well as meta tags and title. Also, all of my KW's are in a very small groups of 3 to 7 kw's in each one of'em.

Hey Lb1878, had any luck with finding that post? I looked for it but no luck.

It may have very well been one of his stickies up top of this forum. I thought I remembered seeing something more specific about quality score though. Start with that sticky on here and I'll look through some old threads to see if I can find the info I'm talking about. Sorry.

I saw it, thanks but it doesn't much about quality score...

I'm still looking on more info about the subject.

If you correctly placed your KWs per your ad campaign and your around a 7 then I would say IndianaSEO is right about the CTR. Sounds like your KW campaign is probably broader than it should be if that makes sense or your bid is too low.

If you follow all of the suggestions given by Google, and you bid accordingly, you should always end up with a 10.

I don't know if this is much help to you but the adwords tutorials are really great and if you devote time in study you can score 10 with every ad. It works for me.

Weee, I'm sorry, I completely missed this sentence. It has been my experience that the QS doesn't change until Google re-indexes the changes to the landing page. Hope this helps.

No prob. Do you know how long does it take to get re-indexed usually?

I use to see my changes on the 8th day without fail. I'm not sure if the 2 have anything to do with one another but since the close of the caffeine sandbox my re-submits are not consistent anymore. Might be coincidence, but seems kinda like strange timing to me.

How do you submit your landing page for QS purpose?