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#1
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In the last couple of days I have been implementing a new ad campaign (alongside my already substantial campaigns) with Overture and Google.
Google have been deactivating some of my advertisements because they are of 'low quality' and I am not paying enough. I can, according to Google, improve the quality of my ad or increase my cpc to almost €5. So, I can either improve my ads (despite the ads being relevant to my keywords) or else pay Google to ignore the fact that they have called this ad bad quality. I think this is a bad thing, so much for me attempting to learn all I can about relevant ads just to have the 'Pay and we will show whatever you want' being thrown at me. Any advise and assitance would be greatly appreciated. Has anyone else experienced this? Last edited by emmamavi : October 4th, 2005 at 07:09 AM. |
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#2
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All beginners experience this
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#3
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Hello mick.sawyer, what do you mean by the useless comment you gave on "yes it does"??
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#4
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Suthra,
Yes, it can be frustrating when starting off but I have been doing this for quite sometime and believed I had the keywords and content requirement well understood. There may be an issue with my ad regarding quality but I can bypass the quality issue if I m willing to pay €5 a click. How is this beneficial to people searching for any kind of specific product if businesses willing to bid over the odds can place an advertisement (bypassing quality control) with nothing to do with the search just because they know it is popular? It is not a big deal but I don't think anyone benefits- except Google- and I can't post my relevant ads! Quote:
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#5
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Hi emmamravi, It does not matter how much you are willing to pay. I recently had a discussion with a rep on this.,
Google says, no matter how much you are willing to pay, your ad quality , the click through ratio also decides the position of your ad. I would suggest you to first: 1)Choose INR as currency (its cheaper!). 2) Create seperate campaigns for separte sites. 3)Create seperate adgroups by grouping common keywords. It will surely increase your position and your Cost per click will reduce a lot.! |
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