Feeling Pretty Discouraged

I started my Adwords campaign last Monday, and I was on the phone each day this week with the reps at G Adwords. First they said I didn't have enough keywords, then they said I had too many. Each time I spoke with them they had me raise my cpc. Now it's .20 cents when it was .05 cents.

I'm selling a work at home product. But it something no one else offers. NO ONE. I'm selling an employment guide that I developed where customers who purchase the guide can go to work for solid US companies that pay guaranteed hourly wages.

The G reps tell me I will get no sales because of my competitive in the work at home industry. They don't take into account I have a new twist on things. In the meantime I'm not getting any clicks, just impressions. But some of my KW are not even getting impressions. The KW were very carefully selected. I spent days selecting them. The kw I'm using are call center agent, customer service representative, employment guide, work at home moms, legitimate online employment, legitimate online jobs, real work at home jobs, data entry jobs, telecommuting, work from home data entry and online employment.

The only kw that receive impressions are work at home moms and employment guide, but employment guide only gets about 2 clicks per day and no sales. So, if things stay this way a few more days, I'll be ready to throw in the towel.

So I'm getting nowhere with the Adwords. My Adwords ad reads "Work At Home Job Guide. Guaranteed Hourly Wages. Solid US Companies." I don't see how I can improve that.

Also, I have learned I'm in the #1 position on Yahoo under the keywords phrase "legitimate online employment" but I'm not getting many sales and I don't understand this. In fact I'm mentioned twice on the 1st page. I'm in the 1st and 8th position. The 1st position is my article I published through PR Web and that article connects to my site. I've only sold 2 guides from this se position.

Do any of you have any advice or words or wisdom for me.

Thank you,

Debbie N.


http://www.theultimateonlineemploymentguide.com

the first link under

"Click the links below to learn more about the following subjects:"

is dead. I think the text is "Employment Guide"

You are very pricing and well not as unqiue as you may think.

I am signed up for an affiliate program that gives a buyer a month work at home jobs for erm $2.95 I think.

It is a tough market imo. Underemployed usually want free stuff.

added: I just tried a 20 cent ad. Free. They match you to a job for your contact data and email. Soooo.... you need some new marketing ideas, pricing structure, yadda ....

Thank you for your input.


Debbie N.

YOur ur is very long and will lead to typos since there are 2 'e' onlineemployment

First i would suggest you to change your domain name to some other extesion.,
like.,
employmentguide.<tld>

Your aim is search engine traffic., for that you should have a catchy domain name.,
You can buy .at domains at eurodns.com for 4 euros.,
You can even buy employmentguide.at

After that., You should start building content based on your target keywords,

1) First start a blog (I would suggest wordpress) and add employment related articles., (you need not waste time on this., you can subscribe to google news alert and forward it to your blog automatically ;) )
2)rebuild your adword campaign.,
Google alows maximum of 25 campaigns., Utilize it fully.,
Have as many adgroups as possible in each campaign., Seperate it based on Themes.,

Like.,
Campaign name: Guides
Adgroups can be: employment guides
Have 20 Keyword (maximum, minimal is better) per adgroup.,
Ad quality
Your ad quality is very much essential for a good quality score., Do make use of the Dynamic keyword insertion facility at adwords., Also see to that the adgroup name also comes in your display url., Like.,

forexample:

Employment Guide
Work At Home Guides
Start Earning Within Minutes!
employmentguide.com/Employment-guide


Budgetting.,

First have Highest cpc for each adgroup., Let it run for 3 days , In this time., you will be knowing the Average CPC for each keyword., Now change your bid for each keywords to the Average CPC., This will ensure you full rotation of keywords., Repeat this each week to attain the Lowest Average cpc,

Best of luck
Sarathy.s