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#1
June 18th, 2005, 08:32 PM
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Exactly how does local targeting work?
How is it possible for Google AdWords to target using longitude/latitude and zip code?
I understand how IP addresses could be used to ballpark locations or cookies to tag end-user locations, however targeting at the zip code or geo-coordinates level seems impossible to me. Is Google working with my ISP or something to get this info? 
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