Ctr ?

I am running two adwords campaigns and the CTR is 1.7% and 1.4%.
: Like to know about the CTR's of other SEO Chatters.

This month 5.3 percent highly targeted keyword extreme volume , actually it was too high it runs at 12 percent when I word it differntly. But it averages 2 percent.

3-18%

For our current campaign CTR is 3.7%. For one highly targetted ad within that campaign CTR is 20.8% with a conversion ratio of 20%

I have various campaigns which span 0.1% to 20% CTR. A lot of it depends on how you write the ad. In many cases, the more general you make it, the higher CTR you'll get, although conversions will be terrible. If you write a very targetted ad, you'll have a low CTR, and will have to raise your max CPC to gain more impressions.

Don't worry too much about the CTR, look at the conversion (if you have tracking installed).

Also try writing multiple ads per adgroup. G will rotate them and display the ad with the higher CTR. Although you don't always want to keep the ad with the higher CTR. You want to keep the ads which have a positive ROI.

The month long campaign ended @ 0.02% and 0.06% CTRs, with only 64 conversions.

Conversions is a better metric than CTR, but ROI is a better metric than conversions.

Did 64 conversions give you a positive ROI for the campaign?

BTW, <0.5% CTR is not sustainable under Google's TOS. They will likely stop your campaign if the CTR doesn't go up.

I have just recently setup google adsense on my website, how can I customize it so the words are more targeted to my visitors, and what other small methods can I do to make more money.

I am receiving an average of 100 unique visits a day, which are all from search engines.

I can easily raise this but I would like to get my google adsense setup correctly.

The 64 conversions are the sale leads and it was not possible to track the sale.

Can we use Adsense revenue as conversion for adsense advertisement!
I am more interested in some automated process...