Conversion Tracking

This might have been discussed already. If it is then please point me to the right place and if not, here is my question: I have conversion tracking code sitting on my site. However, when I log into my adwords a/c, I see conversion tracking stats only for one Campaign. I am running total 3 campaigns with different keywords. The only reason I am running 3 campaigns is so that I can see which keywords are doing best.

So any help here - how do I get to see the conv. track stats for other 2 campaigns?

Also, I am kind of confused as to how exactly the conv tracker works - any help here with the explanation please?

Thanks

Interesting - no response?

anyway - i have another question....

what is considered as good CTR? On some campaign the %age is 66% and on some it is 0%. Can anyone explain me what that means as I am still kind of confused.

thanks

I've found that CTR's vary considerably from keyword to keyword and ad to ad. That's why you should run multiple ads in competition and keep optimizing: the lesser performing ads should be dropped and replaced with new candidates with higher CTR.

I have terms with CTR's consistently over 12%, but most are between 1% and 5%. Of course how they rank has a big impact on the CTR. The top ad has a MUCH higher CTR than one four or five positions down.

- Josh