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Old February 6th, 2005, 11:31 AM
David Bowley David Bowley is offline
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Broad Adwords Keywords Against Exact Match

Just a quick question, when you have an exact match keyphrase, such as "expensive widgets", does another advertiser with the keyword "widgets" beat you in the position if they have a broad match but pay more per click.

eg,
Me - Expensive widgets(exact match) = 0.05 CPC
Other guy - Widgets(broad) = 0.50 CPC

Does the other guy win because he is paying more money to Google or do I win because I'm aiming at the specific keywords?

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Old February 23rd, 2005, 08:11 PM
kivhe kivhe is offline
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Talking i think

Quote:
Originally Posted by David Bowley
Just a quick question, when you have an exact match keyphrase, such as "expensive widgets", does another advertiser with the keyword "widgets" beat you in the position if they have a broad match but pay more per click.

eg,
Me - Expensive widgets(exact match) = 0.05 CPC
Other guy - Widgets(broad) = 0.50 CPC

Does the other guy win because he is paying more money to Google or do I win because I'm aiming at the specific keywords?



i think the other guy win, but the real question

eg,
Me - widgets(exact match)=0.05 ppc
other guy - widgets(broad)=0.5 ppc


what d u think?

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Old February 28th, 2005, 11:34 AM
David Bowley David Bowley is offline
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Quote:
Originally Posted by kivhe
i think the other guy win, but the real question

eg,
Me - widgets(exact match)=0.05 ppc
other guy - widgets(broad)=0.5 ppc


what d u think?


I would hope that it didn't differentiate as they are essentially the same keyword.

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