February 3rd, 2005, 03:56 PM
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Registered User
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Join Date: Jan 2005
Posts: 5
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Botnets strangle Google Adwords campaigns
Just found this on a popular UK news site.
Quote:
"By disabling targeted keywords across many advertisers' campaigns simultaneously by artificially inflating the number of times an ad is displayed an attacker can secure a higher ad position," explains Clickrisk.com chief exec Adam Sculthorpe. The attack - dubbed keyword hijacking - is difficult to prevent because it takes advantage of a design feature of Google Adwords rather than a flaw
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here is the link to the full article
http://www.theregister.co.uk/2005/0...adwords_attack/
Any thoughts about this? seems quite scary for us adwords advertisers.
Also I can see it having a negative effect on adsense if used on a massive scale which si very possible considering the size of some of these botnets that are around.
Matthew
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