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#1
June 26th, 2003, 11:18 AM
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Adwords Sucks
I have started an Adwords campaign and my ad is not showing up after a whole day waiting. I even set the daily budget and CPC way higher than google suggested. Is anybody else having problems with this?
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#2
June 26th, 2003, 11:40 AM
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It should show up immediately. Are you sure they haven't disallowed your description? Go back to your control panel & make sure that the words you selected fall within the Adwords guidelines (no caps, no words like THE BEST, #1, etc...). Also if you are the top bidder, your ad may appear across the top BEFORE all the search results, not along the sides (Just a hint: I had more hits when my ad was showing along the side as opposed to the very top).
Personally, I think I was ripped off because I had over 1000 hits & NO sales!! I was #1 for ALL my keywords. My keywords were very targeted to people looking to buy things, not just looking for information. I will not ever use that service again. Since being indexed in Google, I have had many more hits & more sales. Good luck.
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#3
June 26th, 2003, 11:48 AM
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My campaigns show within minutes.
I have had good success with these but to keep the clickthroughs from chewing a hole in my wallet I must build large numbers of ads that target very specfic keywords. I also do best when I DO NOT bid for top position. Every curious person clicks the first ad - I would rather be fifth and have the keyword name be in my bold header.
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#4
June 26th, 2003, 12:06 PM
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I have had problems (more than 4-5 times) where my Adword advertisment did not show on AOL Search. I contacted customer service with the problem, my ads usually show up in a few hours on AOL. Then 2 days later I get a response to my email form Adword.
I to have had high billings with little sales. I have corrected it with more direct ads for keywords. Its better for me to be in the #2 or #3 spot rather #1, for some reason I sell more. www.kitchen-mart.com
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#5
June 26th, 2003, 01:18 PM
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Thanks for the feedback!
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#6
June 30th, 2003, 03:54 AM
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I have an idea on an adword ad concept. Give me your opinions...
Bid on the general word that has very little competition but put a descriptive heading to limit the number of unwanted clicks. For example take the phase "terminator toys" a few ads Now take "terminator" no ads So would it be wise to place the adword ad under just "terminator" since you can get a lower ad rate. Placing on the ad heading "terminator toys" to narrow the unwanted clicks.
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#7
June 30th, 2003, 12:51 PM
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Ad Words Problems
Hi tigershark,
Sounds like your not to happy with Ad Words. Well hang in there it is worth it. Like mentioned before make sure your Ad Word Group is approved. It may take a few minutes or an hour to see your listing displayed for you phrase. Also remember the higher your daily max is the more impressions you'll receive. Gail, Your question is a good one. Always use a very descriptive title for your Ad Group so that you attract the right click thru. However you will receive a lot of useless surfers if you target a phrase like "Terminator" and rank towards the top. Especially if you are selling toys. People will just want to browse your toy selection. Try positioning your Ad Group on the second page or towards the bottom of the first page. I still think you will receive more clicks at a lower Post Click Conversion. I would target my sale phrases. Phrases that buyers search for not browsers. Use specific toy names and manufacturers. describe your comparative advantage in the Ad Group, i.e. "Lower prices for Terminator Toys!", or "Large selection low prices!". Let them know you want them to buy.
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#8
July 10th, 2003, 12:06 PM
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Hey everyone,
Great board by the way, this is my first post but I look forward to posting more often. I am in the adult industry so some of my results may be a little differrent. I also dont believe in placing first in google adwords. If you are a buyer of anything you always want to check out a few things, make a comparison and then make a decision which usually leads to the four and five positions. Also make a habit of writing multiple ads for the same site. Alot of people like to write one ad and place a bunch of keywords to go with it. Break up your words into small groups. Although all your keywords or phrases may be relevant to your site people who have searched for that particular keyword or phrase like to see it in the title or copy. This will keep your CTR above the minimum and be sure to use negative keywords when and if necessary. I am offering a paysite so I am going to try and deter the free sufers. (-free) Just my 2 cents.
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#10
July 14th, 2003, 07:34 PM
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[QUOTE]Originally posted by Gail
[B]I have an idea on an adword ad concept. Give me your opinions... Bid on the general word that has very little competition but put a descriptive heading to limit the number of unwanted clicks. For example take the phase "terminator toys" a few ads Now take "terminator" no ads I think you may run into another problem. And that is if the search term is very general and your ad is very specific you could be dropped by Google for a CTR of less them .5%. I am new with adwords but am receiving a general 1.6% CTR with decent ROI. How does that CTR stack up any others experiences. Arnold
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#11
July 14th, 2003, 08:15 PM
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On highly competitive phrases 1.6% is not bad, however on targeted Ad word groups you should receive 5% or higher. I have targeted ad groups that consistanly receive a CTR of 11%-15%.
My strategy is to create campaigns based on target markets (geo, demo, what ever.) Then I create ad groups for specific products or services. Example: Product is Music CDs online Campaigns: Hip Hop, Rock, Classical, R & B, etc. you get the point I am breaking the product up into market segments. Now when creating my Ad groups with-in each Campaign I would create specific ads for each product. Example: Hip Hop (Campaign) Ad Group #1 Nellyville from $12.99 Buy Nelley's new album online and save with Music Online. Anyway you get the point. Use the ad groups for specific products and services. Then target all the keyphrases you can about that product or service. Like in the example above I would target "nellyville", "nelly","nelly CD", etc. I would use the keyword suggestion tool and Word Tracker for more ideas. I would also save one Campaign for generic or broad product phrases. This is where I would create ad groups for broad keyphrases. It makes it easier to view them when looking at stats. Last edited by Sean Roche : July 14th, 2003 at 08:18 PM.
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#12
July 15th, 2003, 05:36 PM
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Google resolved my issue. However, the CPC for my particular industry is a little expensive. Hopefully my site will get deepcrawl sometime soon. Google is showing old cache. When would this end!:-(
Thanks for the feedback! Tigershark
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#13
April 25th, 2008, 09:40 AM
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Quote:
This is definitely true. Our research shows that position 1 offers the worst conversion rates, despite the highest CTR. Total profit tends to be optimized somewhere in the 3-5 range.
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#14
April 25th, 2008, 09:51 AM
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Quote:
Nice try with trying to make it not look like spam, why the hell are you mentioning about Adsense being crap and bigging up Azoogleads (worst name ever) then this thread is about ADWORDS, stay on topic.
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#15
April 27th, 2008, 03:47 PM
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CTR isn't the all important factor in using and optimising adwords campaigns, CTR is only a measure of how relevant the end user found your advert in relation to the keyword or phrase they typed into Search. And as an advertiser you should always be asking yourself the following questions;
are the keywords and adverts relevant to my product or service? does the advert lead the end user to my product or service? are my products or services competitive in relation to other advertiser? Does my website look professional? Is my website easy to use? The above while not a complete list should always be the most basic elements in any pay per click campaign that you should take into account.
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