AdWords Problem??

Hi All,

I have a problem and want to know if anyone has come across this before.
We have recently set up a campaign for a client, in the first day we could see that one adgroup was dominating the budget, it accumulated a 5%+ CTR, 600 impressions and average P4.
To allow the other adgroups a chance to perform we moved the adgroup into its own campaign and kept everything the same.
Within the same time frame the seem adgroup accumulated 1/10 of the impressions, the bid wasn't enough to get a first page listing therefore no clicks and all the quality scores were at 2-4. I couldn't understand why, so that evening I increased the bids to see the effect and the impressions increased slightly but the position was still 8, again no clicks.
So now I'm stuck, I could keep increasing the bids to get a decent position but this looks like being about 4 times that of the original bid that gained 5% CTR. I can;t see why this has happened, I spoke to google but they said it needs time to generate history but how can it if its performing rubbish and it didn't need to last time.
I really confused and the client is getting annoyed and understandably because I have no explanation!

HELP!

thanks in advance

When you had created your campaign in earlier phase you must have done proper mapping with specific theme based ad group in the campaign but late when you made the ad groups as the campaign then you lose your Quality Score what you have earned earlier this might be a reason why you are facing problem of high bid with low positions...

That's strange because the Adwords people have always told me that Ad Groups are the unit that builds up a history, and that if you move a particular Ad Group from one campaign to another, the Ad Group's history will move along with it.

However - there is a way that this can get screwed up. If you copy the ad group to the new campaign instead of moving it then Adwords could consider it to be a completely new ad group instead of the same one. Typically in this situation I'll use the Google Adwords Editor (offline editor) and I'll cut the Ad Group from one campaign and paste it to the new campaign.

> the Adwords people have always told me that Ad Groups are the unit that builds up a history,
> and that if you move a particular Ad Group from one campaign to another, the Ad Group's history will move along with it.

I don't think that's true, at least not in the way you understand it.

The history they are likely referring to is not your own history but the history of the keywords for all advertisers, all-time. That's the basis of the QS calculation.

Remember that the people manning the phones and emails at Google are just following a script. They are contact center people and get paid little. Most very likely never used Adwords and so have only a vague understanding of the system.

Having said that, logically if you move a group with the exact same keywords, ads and CPC to a new campaign, you would expect, after an initial period, to see that campaign behaving the same as before. Therefore, maybe your settings are not the same as in the old campaign. Check everything at the campaign level, ad rotation for example.

Even if everything is the same, Adwords is a huge and complex beast with many variables. Impossible to say what it's thinking. But obviously there is something different.

I would just increase the budget in the old campaign so that all groups get maximum exposure which seems to be your problem. If you are making a profit, revert back to your old setup and increase the budget.