ADWORDS Keyword Help.

Super quick and hopefully easy question.

I'm adding almost 50,000 keywords to AdWords and was wondering if AdWords looks at kw1 kw2 the same as kw2 kw1. I know the Broad match will display ads if someone types kw2 kw1 but my ad is kw1 kw2 BUT what if I setup two ads?

One being kw1 kw2 the other kw2 kw1 wont each one be more relevant than the other depending on what the user types? I'm just thinking that if I setup an ad for kw2 kw1 and a competitor sets one up for kw1 kw2 than his ad will beat mine if a user types kw1 kw2 even if we bet the same because each will have it's own set of competitors and bets. Right? A competitor might forget to setup a kw2 kw1 and there fore less competition and smaller bets.

ex:
Belize Snorkeling
Snorkeling Belize

Each should have it's own set of competitors or no? So I set each up i'll be covered either way the user searches. I'm asking because I can increase the keywords for AdWords but it's time consuming and making sure it's worth it.

Thanks.

I am running thousands of keywords too. I can't answer your question because I leave nothing to chance and run both versions.

I prepare my keyword lists using excel and it saves me tons of time.

I'm using Excel too. Fill Down ;)

Okay well does anyone see anything wrong with doing this?

Some National Wildlife Park
Some National Park
Some Park
Some Wildlife Park

If that isn't a problem than I'll do it

-PK

Also if doing this what method of match is prefeerable? Broad, Exact, etc.? And if I should let Google optimize the ads.

Sorry for all the questions. Massive deadline. Thanks for all the help!

-PK

I always use exact matching because it is my wallet!

.... but I do run a ****load of keywords

This really depends upon what business your in, your advertising budget, and experimenting with what works. Testing, testing, testing is what you'll find works the best. With thousands of keywords, you really need to track what works and what doesn't in order to have a reasonable ROI. If you create broad matches, you'll probably bring in more visitors, but you'll also need to do more tracking to weed out bad matches.

Agree 250%. I bid .10 on my keywords because through testing realized that at .20 I break even. I sell products, sure, but at the end of the day my profit is null. With broad match I'm overpaying Google by $4000 per month for the same amount of sales. At exact I get my target audience and sales. Sure it's less traffic but it's the same amount of sales.

Through careful testing and monitoring your conversion rate (highly recommend to turn tracking on) you can gauge what works and what is the most profitable campaign for your business.

Having a #1 spot in Adwords and paying the highest bid is not always the smarts direction anyone can go. Money doesn't buy sales. Only a good marketing plan does.