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AdWords CTR vs AdSense CTR

Discuss AdWords CTR vs AdSense CTR in the Google Adwords - More forum on SEO Chat.
AdWords CTR vs AdSense CTR Discuss Google Adwords, Google Adsense, Yahoo Publisher Network, and MSN AdCenter.

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  #1  
Old September 20th, 2003, 05:16 AM
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Gringo Gringo is offline
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AdWords CTR vs AdSense CTR
A member of Google's AdWords team recently commented that the overall average AdWords CTR is just above 2%.

This means that anything above that for your AdSense CTR is definitely a Good Thing, although obviously there will be large variations depending on market, web-page design etc.

Gringo.
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Old September 22nd, 2003, 05:04 PM
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Is that for all of AdWords, or just content targetted ads?

We run some AdWords and I see a HUGE difference between CTR for content targeting (AdSense) and search targetting.

AdWords for the last week for us has been 17.3% CTR for search and 1.0% for content...

- Shawn
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Old September 23rd, 2003, 06:46 AM
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The figure quoted was mentioned as "AdWords wide", so I suppose all targeting is included. Particularly as this was stated in an AdWords context, without AdSense being mentioned.

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Old September 23rd, 2003, 12:45 PM
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Well that seems to be pretty inline with my results with AdSense on my husbands site, give or take a percentage or two, depending on the day and all that jazz.


Diana
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Old December 4th, 2003, 06:42 AM
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Quote:
Originally posted by digitalpoint

AdWords for the last week for us has been 17.3% CTR for search and 1.0% for content...

- Shawn [/B]


17.3% is really amazing ! I get about a third of that on my adsense. With my adwords I always get 1% or even less, and then I would have to pay the 5 bucks to be to normal delivery.

Could you let us know at least the category ?
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