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adsense impressions count - units or single ads

Discuss adsense impressions count - units or single ads in the Google Adwords - More forum on SEO Chat.
adsense impressions count - units or single ads Discuss Google Adwords, Google Adsense, Yahoo Publisher Network, and MSN AdCenter.

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Old October 21st, 2004, 11:57 AM
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adsense impressions count - units or single ads
hey guys

i've tried a search but either couldn't find anything or am using the wrong search terms. What do adsense impressions represent, the ad unit, or each individual ad inside the unit ie a leaderboard impression counts for four impressions?

cheers
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Old October 21st, 2004, 12:31 PM
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pageviews x number of ads on the page
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Old October 21st, 2004, 01:12 PM
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adsense impresssion is # of ad units served. If you place 3 ad units on a page, but only 2 of them show up. it counts as 2 impressions.
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