Page 3 - 32 Useful AdWords Tips for Intermediate to Experienced Users

Sorry Seostew but I don't agree with you on some of your points!

Namely
1.) Use the core/parent adgroup keyword three times in the ad text and display URL.

Don't you mean use the keyword or phrase in Title, description or ad body and display URL. It would also help if the keyword or phrase was in the destination URL.

2.) Bid on all three match types for every keyword/keyphrase: broad, phrase, and exact.
(This will get you more clicks for your money).

It is not very wise to bid on broad terms as this will most certainly increase your traffic but it will not be targeted traffic.

For targeted traffic it is better to use exact and negative for keywords or phrases in my opinion.

3.) Bid higher on terms that have been converting well.

Why bid higher on terms that convert well? If they convert well you should leave alone. Only when you stop converting well should you consider a few things:

1. Has the keyword or phrase been inactivated or
2. has your ad position dropped or
3. has someone else got above you by outbidding you.

Then and only then would I recommend bidding higher.

Also as far as I am aware big G has now stopped bidding wars and is using different criteria for charging more per keyword or phrase. e.g. Quality Score Rating for one, if this is low then big G will make you pay more!

Criteria being namely Quality Score, Keyword effectiveness and relevancy of the Title, ad Body, destination URL and also displayed URL. As well as CTR ( Click Through Rate) and any other variable they feel like throwing in now and then.

8.) Make ad display URLs more relevant by adding a slash /keyword. Example Keyword: Red Shoes. www.companyname/redshoes.

To do this big G will check to see if your display url goes to a site that is actually relevant and not just a display URL that goes nowhere.

So if you do do that then make sure that you have a page that is actually relevant to not only your display URL but to the whole ad. i.e. Title, ad body, display URL and destination URL.

29.) Keep ads running even when high on organic search for specific keywords. Having an organic listing and an ad has a 1 + 1 = 3 reinforcing each other and increasing the likelihood at least one will be clicked.

If you are on page 1 organically and in the top 3 for any length of time then I would personally not pay to be on the same page. I would use pause that campaign and use the money elsewhere.

The rest of the info I certainly agree with.

Regards,

Paule

I really agrees with you for this matter.

Good points to be detected, but it's not neccessary that you have the some experience with the techniques the SEO stew having, it might be different at some levels.
Thansk & Best Regards,
Muhammad Mudddabir Aziz

Is LowerYourBidPrice’s Winner Alert on the adwords site somewhere else? I don't see that as an option anywhere.

Have you guys tried out the Position preference setting? If so, is it a good idea? What position is best?

You say to clean out keywords with 0 impressions. Does it also help to delete keywords with low ctr rates? Will that help the overall adgroup? Will that keyword's whole history of low ctr be deleted?

If you have one keyword in an adgroup that is getting way more clicks than all of the other keywords, would it make sense to put it in its own adgroup?

How do you "Cross channel all other ppc platforms from adwords interface?"

You say to "study raw query strings which trigger your ads and eliminating non-relevant terms." but you don't tell us which extra software we have to buy to do this, or in general how it is done.

Should I delete keywords that I'm bidding on that I'm ranked 47th for? What is the cutoff #? Are these keywords hurting my adgroup by being in there?

Do you know of any way to implement conversion tracking if you don't have a newsletter and you are selling affiliate products where the person clicks your link and goes to the merchant and buys through them?

If I test out a few ads in a new adgroup for a week and they get very low ctr, and I delete them, do I have to delete the whole adgroup and start over or will deleting the ads delete the whole bad ctr history?

What is the best method of coming up with tons of keywords?

So how can I track a conversion (in this case, a form submission) with GA? How can I differentiate between a form submitted via organic search and arriving on the site to one coming from a Google PPC source? I can't setup a separate landing page, but one of our competitors is doing it. Can you help?

have a close look at your competitor metga tags of those pages they mite look same but thre will be some difference between them.