3 tips for using adwords

1. Your Google AdWord Ad is limited to a headline, two lines of text, and a link to your site. Not much to work with, but certainly enough to attract interest and clicks.

Your headline should summarize the benefits of visiting the link, and the two lines of text should include hot button words that further define the link. To see examples of many Ad Words, just search Google - and search for terms related to your product to see how others are using Ad Words.

2. Before choosing Google Ad Words, search each word/phrase you are considering. Check to see how many ads exists for those words, and also check to see what pages are shown in the search results. The best word buys will be with phrases that have no ads - when you buy those words, your ad is the only ad shown - which makes your ad really stand out. If the ad word has several ads, and more ads repeating on the 2nd and 3rd page of the Google results, look for a better phrase or word.

3. Google Ad Words provides extensive reporting features which show the performance of all your words and phrases. By viewing these reports you can quickly see which words and phrases are giving you the best click throughs. Knowing which phrases produce the best results can help you come up with similar words and phrases to add to your Google Ad Words list - and this can increase click throughs and sales.

Very good tips.

Another suggestion that correlates with the headline. Try to use the keyword in BOTH the headline and somewhere in your body text. The keyword is then bolded so it brings attention, and hopefully, increases CTR.