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    Your AdWords account: Repeated advertising policy violations * SUSPENDED*


    Hi all, can anyone make any sense out of this I have recently joined the ranks of the elusive band of outlaws who get the email saying 'Please know that your account has been suspended and your ads will no longer run on Google' I have had several emails going to and fro on this and I have rearranged them to read chronologically in the hope that somebody can put me right on the reasons why I’ve been outcast from AdWords.

    I have not put the links here by way of advertising, but its important to know just how things are worded so that as much information as I have available is there for all to see.


    And so we began…. May 8, 2006


    Hello,

    Now that you have activated your AdWords Starter account, you will start
    to reach new potential customers with targeted, relevant advertising. To
    help you really make the most out of your investment, we have created a
    web page full of practical AdWords information.
    blah blah…


    My ad ran thus:

    702% Better Chance To Win
    2 Weekly Draws 88 Chances For £5
    Plus Guaranteed Bonus Ball
    www.in-to-win.com

    And
    Euro Syndicates Win More
    36 Chances to win for less than € 8
    Two Lucky Star Balls Guaranteed
    www.in-to-win.com


    Hello,

    Thank you for advertising with Google AdWords. After reviewing your
    account, we have found that one or more of your ads or keywords does
    not meet our guidelines. You can see your disapproved ad(s), the reason
    for disapproval, and editorial suggestions, from the Disapproved Ads
    page within your account.

    To access this page, use the following link: etc.
    ----------------------------------------------
    Campaign: 'Lottery Multi Region,' Ad Group: 'In-to-Win'
    ----------------------------------------------

    AD TEXT:


    Action taken: Suspended - Pending Revision
    Issue(s): Unacceptable Content
    ~~~~~~~~~

    SUGGESTIONS:
    -> Content: At this time, Google policy does not permit the
    advertisement of websites that contain "gambling, lotteries,
    sportsbooks, and related content". As noted in our advertising terms
    and conditions, we reserve the right to exercise editorial discretion
    when it comes to the advertising we accept on our site.

    POLICY DEFINITIONS:

    Unacceptable Content: Google believes strongly in freedom of expression
    and therefore offers broad access to content across the web without
    censoring search results. Please note that the decisions we make
    concerning advertising in no way affect the search results we deliver.
    Please note that both your ad and keywords have been suspended at this
    time.


    At this point I re-worded things slightly to bring them closer to what other advertisers were saying, then another email from AdWords.

    Sent: Friday, 2 June, 2006 9:11:04 AM
    Subject: Re: [#XX] Your AdWords account: Repeated advertising policy violations

    Hello E,

    It has come to our attention that despite multiple disapprovals, you have
    repeatedly submitted ads that violate our Editorial Guidelines and Online
    Gambling policies. Please be advised that if you submit these ads again,
    we will be unable to run any of your AdWords ads in the future.

    We value the quality of our programme highly. In order to create an
    environment where our users can trust our advertisers and continue to
    receive quality advertising, we ask that you cease submitting ads that
    violate our Editorial Guidelines and/or policies.

    For your account to remain active in the future, please make the following
    changes to your ad text/site content:

    Remove lottery content.

    For more information about our Content Policy Guidelines, please visit
    https://adwords.google.co.uk/select/contentpolicy.html.

    Thank you for your cooperation.

    Sincerely,

    Jane
    The Google UK AdWords Team

    I reply:
    Re: [#60154393] Your AdWords account: Advertising
    policy violations
    Date: Fri, 2 Jun 2006 14:28:07 +0100 (BST)

    Jane,

    In response to your recent email I am trying to get to grips with how it
    all works. I have to say however Im somewhat dismayed that I cannot place
    advertising with similar advertisers who are all supplying the same
    product. Even more confusing is that against your Unacceptable Content
    (gambling, lotteries, sportsbooks and related content) policy you are
    carrying the UKs national Lotterys own advert.

    National Lottery Online
    Play Lotto, Daily Play, Thunderball
    & Daily Play. Check results online!
    www.National-Lottery.co.uk

    Obviously I am trying to work within the guidelines but just how to
    determine them is difficult when in just a quick look today I was able to
    pull the following ads who all re-direct to exactly the same web site
    that I was directing to. Does this mean that all these will be subject to
    your disapproval or is there something I am doing wrong or significantly
    different from the other advertisers?

    Regards,
    E

    Hello E,

    Thank you for your reply. I understand that you are concerned about your
    recently disapproved ads that violate our advertising guidelines.

    Firstly please note that we have thought very hard about our stance on
    online gambling advertising, and have decided not to permit advertisements
    for online gambling. To be as consistent and fair as possible, this is a
    global policy, applied to all online gambling advertisers and affiliates.

    We stand behind our decision, and as stated in our Terms and Conditions,
    we reserve the right to exercise editorial discretion regarding the kinds
    of advertising we accept in the AdWords programme. This only concerns our
    advertising and in no way affects the search results we deliver. Google
    offers broad access to content across the web without censoring results.

    Furthermore, I understand that you have seen other ads on Google that seem
    to violate this online gambling policy. Please keep in mind that although
    we do not accept advertisements for online gambling websites, some
    gambling-related websites are able to run AdWords ads. Some types of
    gambling-related website content that we may accept on a case-by-case
    basis are:

    - Location-based gambling (ads for destinations where gambling is legal)
    - Books, magazines, or TV shows that discuss gambling
    - Contests or sweepstakes that are legal where offered

    Thank you for reporting ads that possibly violate our policies. I will
    investigate this matter and take the appropriate action.

    Finally, as my colleague Jane mentioned, if you submit these ads that
    violate our policy again, we will be unable to run any of your AdWords ads
    in the future. Thank you for your cooperation.

    I do hope that this clarifies the matter for you, if you have additional
    questions, please visit AdWords Support at
    https://adwords.google.co.uk/support, where you will find answers to many
    frequently asked questions.

    Sincerely,

    Avril
    The Google UK AdWords Team

    Another reply arrives…

    Hello E,

    I am writing to you as I understand that you would like some clarification
    on our policy in relation to gambling. Please allow me to help you with
    this.

    YOUR AD:

    I understand that your ad from the Ad Group 'ONE' was disapproved because
    it is promoting an e-lottery. As my colleagues mentioned in their previous
    emails, e-lotteries do not comply with our online gambling policies.
    However, you mentioned in your mail that you saw the UK's national Lottery
    AdWords advert. This is because some gambling related websites are
    permitted in AdWords. One of these is state or nationally sanctioned
    lotteries or lottery content. Therefore, the UK national lottery website
    does comply with our online gambling policies.

    For you reference, I have included our online gambling policy.

    ONLINE GAMBLING POLICY:

    Google AdWords does not permit the advertisement of online gambling
    websites. Related content is also prohibited from ad text and keywords.

    As a business Google must make decisions regarding the advertising we
    accept. As stated in our Terms and Conditions*, we reserve the right to
    exercise editorial discretion when reviewing AdWords ads created within
    the programme. This only concerns our advertising and in no way affects
    the search results we deliver. Google offers broad access to content
    across the web without censoring results.

    We appreciate your comments on this issue, which will help inform our
    future policy discussions. Thank you for taking the time to write us.

    * AdWords Terms and Conditions:
    http://adwords.google.co.uk/select/TranslatedTermsAndConditions.html

    I hope you will find the above information helpful,

    As always, if you have additional questions, you can visit AdWords Support
    at
    https://adwords.google.co.uk/support, where you will find answers to many
    frequently asked questions.


    Sincerely,

    Clíona
    The Google UK AdWords Team


    After these few warnings I changed the ad to relate to the sale of an eBook on “how to”:

    UK Lotto Syndicate
    2 UK Weekly Draws 88 Lines For £ 5
    eBook Reveals How To Win More Often
    www.ebay.com

    And

    Increase Chances By 3600%
    Euro Weekly Draw 66 Lines For £ 5
    eBook Reveals How To Win More Often
    www.ebay.com

    Then the dreaded one…


    From: AdWords Support <adwords-uk@google.com>
    To: e@yahoo.co.uk
    Sent: Thursday, 22 June, 2006 2:12:13 PM
    Subject: [#XX] Your AdWords account: Repeated advertising policy violations


    Hello E,

    Thank you for your email.

    It has come to our attention that you have submitted new ads that violate
    our gambling policy despite multiple disapprovals and a final notification
    on 2nd of June 2006

    In this notification, we explained that resubmitting such ads disqualifies
    you from participating in the AdWords programme. Since you have submitted
    ads again that violate our policies, we will be unable to accept
    advertising from you in the future. Please know that your account has been
    suspended and your ads will no longer run on Google.

    As noted in our Terms and Conditions, Google reserves the right to
    terminate advertisements for any reason. To view our Terms and Conditions,
    please visit https://adwords.google.co.uk/select/tsandcsfinder.

    We appreciate your cooperation.

    If you have additional questions, please visit AdWords Support at
    https://adwords.google.co.uk/support, where you will find answers to many
    frequently asked questions.

    We look forward to providing you with the most effective advertising
    available.

    Sincerely,

    The Google UK AdWords Team



    From: E <e@yahoo.co.uk>
    Subject: Re: [#XX] Your AdWords account: Repeated advertising policy violations
    Date: Fri, 23 Jun 2006 14:49:38 +0000 (GMT)

    Hi,
    In reply to your email; I responded to your initial “warning” by a change in policy in that my advertising related to providing a book on eBay so that others can be guided as to how to go about winning more often as opposed to promoting a lottery syndicate website as such. I am somewhat dismayed that you have removed my ability to advertise with you as within recent minutes I did a search and was able to bring up in excess of 25 ads that I have listed below ALL of which are advertising lottery syndicates and similar content either directly or indirectly and I’m sure there are many more sites that I didn’t come across in my brief search. Many of these ads have been running long before I started with AdWords and they are still running, so what am I doing wrong or differently to all these established advertisers because I fail to see any difference in that which others are promoting?

    Thanks in anticipation of your guidance.

    E


    LIST OF 25 SIMILAR CONTENT ADS was here


    From: E <e@yahoo.co.uk>
    Subject: Re: [#XX] Your AdWords account: Repeated advertising policy violations
    Date: Wed, 28 Jun 2006 09:57:17 +0000 (GMT)

    Thanks for your automated reply! The body of this email asks a few questions that have not been satisfactorily answered, I would be grateful if somebody could give logical reasoning as to why my advertising has been stopped whilst others covering
    identical topics and keywords are still to this day advertising with you?

    Regards
    E
    From: AdWords Support <adwords-uk@google.com>
    To: E <e@yahoo.co.uk>
    Sent: Thursday, 29 June, 2006 11:47:40 AM
    Subject: Re: [#XX] Your AdWords account: Repeated advertising policy violations
    Hello E,

    Thank you for your email.

    In order to maintain fairness for our advertisers and consistency for our users, all Google AdWords ads must follow the Editorial Guidelines.

    Our AdWords Specialists review ads that run on Google to ensure that they comply with these advertising policies. When ads don't accrue impressions very quickly, they may run on Google for a short time before being reviewed. In this case, these ads will not appear on the Google Network until they have been both reviewed and approved. Therefore, you may see some ads appear for a short time on Google that do not comply with our guidelines.

    The Editorial Guidelines were created with both our advertisers and our users in mind and will ultimately help you create successful advertising campaigns. Thank you for informing us of your concern, and we appreciate your patience and understanding.

    We thank you for reporting ads that possibly violate one of our policies.

    We assure you that we are working diligently to apply the same criteria to all our ads. We will investigate this matter and, if necessary, will take the appropriate action.

    If you have additional questions, please visit AdWords Support at https://adwords.google.co.uk/support, where you will find answers to many frequently asked

    Thank you for informing us of your concern; we appreciate your understanding.
    Sincerely,

    Kate S
    The Google UK AdWords Team


    Kate,

    Thanks for your reply.

    Granted you did attempt to provide logical reasoning as to why my ads were suspended whilst the ads of others carry on, however your reasoning is unconvincing as the differences are minimal between my ads over those of others, in fact I even copied some of them word for word. As I stated a month ago the vast majority of the adverts I reported to you were advertising well before I knew of AdWords and to this day they are still promoting exactly the same ads to exactly the same web-link as several months ago; so this "Therefore, you may see some ads appear for a short time on Google that do not comply with our guidelines" you state, making a ‘short time’ in excess of three months? My total time with you was no more than 3 weeks before my account was suspended; never mind the fact that I brought the comparison ads to your attention over four weeks ago as I simply couldn’t understand why the same ad got me suspended whilst others run on to this day!


    In order to comply with your guidance I tried to revise my advert in that I was not providing a direct link to the same site as all the others and instead to a legitimate sale item on eBay offering others the means of getting better results on lotteries and still I get the plug pulled whilst the others carried on "business as usual". If this sounds like sour grapes I think I have every reason, I am feeling somewhat victimised and I have no idea why!

    Not that I have the slightest inkling that anything will be done about the other advertisers ... but here’s today’s sample... I know rightly you have the means of taking action right away and you also have the means of extracting the ads without me having to forward them to you. A short list of “Policy Violators’ follow, but then again perhaps they don’t breach your policy in the way I did for an identical advert to an identical link site. What? You can’t work that out? It’s ok neither can I!

    I have taken this opportunity on a Blind Courtesy Copy to express my opinion and the comments of AdWords/ Google to anyone that is willing to listen including SEO Forum. You have been very quick to suspend me without being exacting on the reasoning with your wishy washy this and that, all I got was policy etc whilst to my ultimate frustration I see EXACTLY my ads being carried by others, I can understand that people just starting up may get a few days grace before you manage to catch up with them, but come on I know some of these guys have been up there for months. It is now that I seek from others outside of Google to find where I have gone wrong with my AdWords campaign and quite simply the little satisfaction that I can get from sounding off at what in conclusion is a totally frustrating matter.


    It would appear that if I decide to advertise with you again that I have little option other than to re-register under another name and try again. It is somewhat apparent that under SOME circumstances that are STILL unclear it’s ok to promote lottery syndicates with AdWords, I don't doubt that I will be hearing from you in the not too distant future.
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    Angry ... and they replied..


    Hello E,

    As mentioned in our previous emails, your Google AdWords account has been suspended due to multiple gambling policy disapprovals. We are unable to revoke your account suspension and we will not accept advertisements from you in the future.

    Please note that our support team is unable to help you with this issue and we ask that you do not contact them about this matter. If you need more information about our content policy guidelines, please visit https://adwords.google.co.uk/select/contentpolicy.html.

    As noted in our Terms and Conditions, Google reserves the right to terminate advertisements for any reason. To view our Terms and Conditions, please visit https://adwords.google.co.uk/select/tsandcsfinder.

    We appreciate your cooperation. We also thank you for reporting ads that possibly violate one of our policies.

    We assure you once again that we are working diligently to apply the same criteria to all our ads. We will investigate this matter and, if necessary, will take the appropriate action.

    Sincerely,

    Laura
    The Google UK AdWords Team





    so there you have it... what a lot of sh1t ....they talk in riddles.. and the other adverts ARE STILL UP THERE promoting exactly as I did, so why is my account suspended whilst other more blatent ads remain? Thats the question they have avoided answering so directly, but I'm just gong to keep on at them for what little satisfaction if affords me; perhaps they will get as pissed at me as I am with them...


    ... how does Yahoo Search Marketing compare?
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    Originally Posted by mRbLoBbY


    ... how does Yahoo Search Marketing compare?
    Anything goes on Yahoo. Gambling is more than welcome.

    I think you pushed it a bit too far with Google though. Going head on with them is not wise. Kind of like being caught shoplifting and then pointing to some other shoplifters and saying 'They are doing it too!'.

    There are ways around their policies. You should have done a bit of research instead of antagonising them.

    Anyway, sorry about the headache they caused. Give YSM a try.
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    More Bad News


    Originally Posted by saet
    Anything goes on Yahoo. Gambling is more than welcome.

    .... Give YSM a try.
    well i did try... but it's a violation of thir policy too..
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  9. rod@missionop.com
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    why not put up websites the Google doesn't have a problem with?
    Last edited by fathom; Sep 11th, 2006 at 04:46 PM.
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    Attempts to justify non-compliance by citing the non-compliance of others does not work anywhere. Try it in a court of law, e.g. but others are speeding too. Or, within a marriage, e.g. but a lot of people are having affairs. Once caught, give it up and move on.
    ...Never mistake activity for achievement...

    ...Wise men don't need advice. Fools won't take it....
    Benjamin Franklin
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  13. If in Doubt.. Whack it
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    We suffered the same about a year ago, Mrblobby. We managed to get in for a few weeks, but wer swiftly booted out. We also forwarded endless amounts of adverts also in breach of the T&Cs to google, who said thanks, and these would only be about shortly until they took enough attention to warrent a member of staff reviewing it.

    It sucks, but as noted, once busted, the best thing you can do is lick your wounds, buy a new domain and try again.

    We got in there in the end mind you, albeit a waste of time, too many other people spending more time on it and ultimately taking us out the game.

    Also what isn't advised it making a landing page and ad they accept and swapping the page for a hard sale page, they cotton onto that too and will close your account faster than you can say "fukc-socks".

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