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    Why does google keyword planner display lower than actual numbers

    Am I not reading it right? For example keyword "workout partner" is showing only 780 monthly searches in all of US. That's obviously not true. Is it 780,000?

    Then if I narrow it down to say NY or LA, the results are nearly 1/5 of the total for each city, meaning if I added up all states it would far exceed the national total.
    Last edited by finalstep; Jun 1st, 2015 at 07:48 AM.
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    To be honest, this might be a question you should pose to Google. They'd know for certain. According to this, there's a lot of rounding and approximations made within the tool: https://support.google.com/adwords/answer/3022575?hl=en

    That might partly explain the lack of precision.
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  5. rod@missionop.com
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    In layman terms impressions are merely ballpark. Ballparking the world by cities has lots of overlaps since cities do not have 100% rigid boundaries.

    Miami as an example had a population in 2013 of 417,650 but Miami metropolitan area, which includes Miami & Miami Beach, Coral Gable, Kent etc., (or Miami-Dade), Broward and Palm Beach counties, had a combined population of more than 5,500,000 so 5.5 million searchers are going to do a lot more searches than 417,650 searchers.

    That said, do people in Miami Beach not consider themselves in Miami?

    How would you resolve these conflicts?
    Last edited by fathom; Jun 1st, 2015 at 12:04 PM.
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  7. Contributing User
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    SEMRush, which collects it from Google, gave me a search volume of 720. Keep in mind this is a monthly average based on the last 12 months and it is exact match only.

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