#1
  1. No Profile Picture
    Registered User
    SEO Chat Explorer (0 - 99 posts)

    Join Date
    Feb 2013
    Posts
    6
    Rep Power
    0

    Why does google keyword planner display lower than actual numbers


    Am I not reading it right? For example keyword "workout partner" is showing only 780 monthly searches in all of US. That's obviously not true. Is it 780,000?

    Then if I narrow it down to say NY or LA, the results are nearly 1/5 of the total for each city, meaning if I added up all states it would far exceed the national total.
    Last edited by finalstep; Jun 1st, 2015 at 07:48 AM.
  2. #2
  3. Not An Expert
    SEO Chat Hero (2000 - 2499 posts)

    Join Date
    Jan 2015
    Posts
    2,171
    Rep Power
    2035
    To be honest, this might be a question you should pose to Google. They'd know for certain. According to this, there's a lot of rounding and approximations made within the tool: https://support.google.com/adwords/answer/3022575?hl=en

    That might partly explain the lack of precision.
  4. #3
  5. rod@missionop.com
    SEO Chat Mastermind (5000+ posts)

    Join Date
    Mar 2003
    Location
    Palm Beach Gardens FL 33410
    Posts
    16,979
    Rep Power
    0
    In layman terms impressions are merely ballpark. Ballparking the world by cities has lots of overlaps since cities do not have 100% rigid boundaries.

    Miami as an example had a population in 2013 of 417,650 but Miami metropolitan area, which includes Miami & Miami Beach, Coral Gable, Kent etc., (or Miami-Dade), Broward and Palm Beach counties, had a combined population of more than 5,500,000 so 5.5 million searchers are going to do a lot more searches than 417,650 searchers.

    That said, do people in Miami Beach not consider themselves in Miami?

    How would you resolve these conflicts?
    Last edited by fathom; Jun 1st, 2015 at 12:04 PM.
  6. #4
  7. Contributing User
    SEO Chat Discoverer (100 - 499 posts)

    Join Date
    Jan 2011
    Location
    Buffalo, NY
    Posts
    315
    Rep Power
    541
    SEMRush, which collects it from Google, gave me a search volume of 720. Keep in mind this is a monthly average based on the last 12 months and it is exact match only.

Similar Threads

  1. Google Keyword Planner discrepancies
    By bhangoob in forum New User SEO Questions and Answers
    Replies: 0
    Last Post: May 23rd, 2014, 02:33 PM
  2. I am struggling with keyword research, and Google Keyword Planner
    By scotty875 in forum New User SEO Questions and Answers
    Replies: 1
    Last Post: Dec 11th, 2013, 04:27 AM
  3. Replies: 1
    Last Post: Oct 9th, 2013, 10:45 PM
  4. google keyword tool to keyword planner
    By ozstylo in forum Keyword Research
    Replies: 2
    Last Post: Sep 9th, 2013, 04:37 AM
  5. Is Google`s Keyword Tool Accurate? Analysis Using Actual Data
    By SEO Chat in forum SEO Chat Articles
    Replies: 0
    Last Post: Jan 24th, 2011, 08:00 AM

IMN logo majestic logo threadwatch logo seochat tools logo