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    Question Two competing campaigns


    If I run two separate AdWords campaigns with the same or similar keywords,

    do the campaigns "steal" traffic from each other?

    That is if I run a campaign A and get 100000 ad displays per month for some price and then start a campaign B with similar keywords, will the first campaign keep to get 100000 ad displays or would the efficiency of the first campaign decrease?

    I assume that I take only a small part of the entire market (for these keywords), but despite of this in Keyword Planner (I haven't yet started the actual campaign) I see that my CPC increases if I try to get more shows.
    Last edited by porton; Mar 20th, 2015 at 04:02 PM.
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    Since you can't run competing ads simultaneously the direct answer would be no... They won't steal from each other directly but then again if your second ad cannot display because the first ad is displayed and vice versa that would be the same as stealing (less displayed time for each).

    You only have 100% display time you can't double that in the same adword account.

    Course if you could display 2 ads at the same time only one would get each click so even then you would be stealing from yourself.
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    Originally Posted by fathom
    Since you can't run competing ads simultaneously the direct answer would be no... They won't steal from each other directly but then again if your second ad cannot display because the first ad is displayed and vice versa that would be the same as stealing (less displayed time for each).
    But is there any chance that two my ads would compete for the same page? My advertising budget is probably no above $10000/month. It looks for me that this is not enough for non-negligible probability that two my ads to fall to the same page, because as I think $10000 is a very little sum.
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  7. rod@missionop.com
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    Not sure how I didn't already answer that.

    You cannot prevent competing bidders from competing.

    You cannot game the system to force Google to only show your ads so by proxy you cannot steal from yourself.
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    Yes this will affect the other campaign. Keyword cost gets increases. The campaign that has good quality score will get better ranking. In-turn you can’t get the expected result. It is better to focus on different target location.

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