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Apr 15th, 2008, 01:51 PM
Poor Adwords Quality Score?!
I launched a new campaign the other day.
Very targeted keywords and ad text within campaign and ad groups.
keywords are used in display URL, and ad text of ad along with destination URL. The landing page also uses the keyword throughout the copy and in variations.
i cannot figure out for the life of me why the quality score would remain as poor.
I tried contacting Google but they said only time would help...
this happened a few weeks ago with another campaign within the same account (still has not improved)...has this ever happened to anyone else?
Could the account be bad?
thanks so much
Apr 15th, 2008, 02:01 PM
Is it all organised into relevant ad groups?
How many ads are in each ad group?
Try adding a new ad and pausing the other ... then give it a day or so and come back to see if it's improved. If it has - you know the older one was at fault. If it gets worse, the new ad is even worse than the original one.
It's all about tweaking and waiting.
If a keyword gets a lot of impressions I always have it in it's very own Ad Group.
Apr 15th, 2008, 02:11 PM
to answer, yes the ad groups are targeted based on the relevant keywords and there about about 15 keywords per ad group with 2 ads in each ad group.
i am going to give it a few more days, it's just frustrating because i have never had this problem before, and i'm finding it a little odd to happen twice so close together.
thanks for the quick reply and advice!
Originally Posted by muchacho79
Apr 15th, 2008, 02:17 PM
Ok if you look at the keywords, do they all have the same Quality Score as 'poor', or do they vary? Are any OK/Great?
Originally Posted by sef165
If they vary that's a sign that the ads are better for some keywords and worse for others (in terms of min bid & QS).
I'd say 15 keywords for the same Ad Group is too many. You are bound to find some of the keywords relate to the ad better than others - in Google's eyes.
If you wish to give it a few days that's fine .. a very good CTR could always change things. However, I'd try either pausing one of the ads, or adding another - and see if anything changes.
Apr 16th, 2008, 02:57 PM
How do you find out your quality score??? Sorry for the possible stupid question but I am new to adwords.
Apr 16th, 2008, 03:08 PM
Go to one of your Ad Groups and click on 'customise columns' - by default (for some bizarre reason) Google, don't have it showing.
Apr 16th, 2008, 03:13 PM
Cheers for that quite surprisingly most of them say ok or great.
Have youa link to a website that will give me more info about this??
Apr 16th, 2008, 03:18 PM
Just google something like "adwords improve quality score" ... there's literally hundreds of webpages/blogs with their own methods.
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